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[Publishing] Bonn, Thomas LBiblio.com

UnderCover: An Illustrated History of American Mass Market Paperbacks.

Friedman, Thomas LBiblio.com

The Lexus and the Olive Tree

199990646New York: Farrar Straus Giroux 1999. First Edition stated Fourth printing stated. Hardcover. Very good/good. xix 1 394 pages. Index. Slight wear and small chip to DJ edges. Signed by the author on the half-title page. Thomas Loren Friedman born July 20 1953 is an American journalist author and three time Pulitzer Prize winner. Friedman currently writes a weekly column for The New York Times. He has written extensively on foreign affairs global trade the Middle East globalization and environmental issues. The author has won three Pulitzers and a National Book Award and is a longtime journalist on foreign affairs with vast experience and knowledge of global economics. Friedman first discussed his views on globalization in the book The Lexus and the Olive Tree 1999. In 2004 visits to Bangalore India and Dalian China led Friedman to write a follow-up analysis The World Is Flat 2005. The book was on the New York Times Best Seller list from its April 2005 publication until May 2007. Friedman believes that individual countries must sacrifice some degree of economic sovereignty to global institutions such as capital markets and multinational corporations a situation he has termed the "golden straitjacket". He has also expressed concern about the United States' lack of energy independence. He examines how globalization has changed the world economy and considers the benefits of free-market capitalism and the need to balance local forces religious national and cultural with international forces. Friedman's book is the result of his unique access to world leaders in business and government. A New York Times Notable Book for 1999. The Lexus and the Olive Tree is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development symbolized by the Lexus and the desire to retain identity and traditions symbolized by the olive tree. He says he came to this realization while eating a sushi box lunch on a Japanese bullet train after visiting a Lexus factory and reading an article about conflict in the Middle East. Friedman explains "globalization" by recounting stories of his actual experiences in interfacing with many of the global movers and shakers. He proposes that "globalization is not simply a trend or fad but is rather an international system. It is the system that has replaced the old Cold War system and like that Cold War System globalization has its own rules and logic that today directly or indirectly influence the politics environment geopolitics and economics of virtually every country in the world." The "Big Idea" in The Lexus and the Olive Tree is found on page 232 where Friedman explains that: "if you can't see the world and you can't see the interactions that are shaping the world you surely cannot strategize about the world." He states that "you need a strategy for how to choose prosperity for your country or company." The book puts forward a capitalist peace theory called the Golden Arches Theory of Conflict Prevention: No two countries that both had McDonald's had fought a war against each other since each got its McDonald's. He supported that observation as a theory by stating that when a country has reached an economic development where it has a middle class strong enough to support a McDonald's network it would become a "McDonald's country" and will not be interested in fighting wars anymore. He explains how globalization can cause Brazilification—the loss of the middle class and increase in income gap—of countries impacted by the trend. Brazilification is a neologism included in Douglas Coupland's 1991 book Generation X: Tales for an Accelerated Culture. . In 2005 Friedman said that he framed this theory in terms of McDonald's Golden Arches "with tongue slightly in cheek". In his 2005 book The World is Flat he offered an updated theory he labeled the Dell Theory of Conflict Prevention. Farrar Straus Giroux hardcover

Ground Zero Books · États-Unis50,00 $US≈ 42,31 €

Friedman, Thomas LBiblio.com

The Lexus and the Olive Tree

199955656New York: Farrar Straus Giroux 1999. First Edition stated presumed first printing. Hardcover. Very good/good. xix 1 394 pages. Index. Slight wear and small chip to DJ edges. Signed by the author. Thomas Loren Friedman born July 20 1953 is an American journalist author and three time Pulitzer Prize winner. Friedman currently writes a weekly column for The New York Times. He has written extensively on foreign affairs global trade the Middle East globalization and environmental issues. The author has won three Pulitzers and a National Book Award and is a longtime journalist on foreign affairs with vast experience and knowledge of global economics. Friedman first discussed his views on globalization in the book The Lexus and the Olive Tree 1999. In 2004 visits to Bangalore India and Dalian China led Friedman to write a follow-up analysis The World Is Flat 2005. The book was on the New York Times Best Seller list from its April 2005 publication until May 2007. Friedman believes that individual countries must sacrifice some degree of economic sovereignty to global institutions such as capital markets and multinational corporations a situation he has termed the "golden straitjacket". He has also expressed concern about the United States' lack of energy independence. He examines how globalization has changed the world economy and considers the benefits of free-market capitalism and the need to balance local forces religious national and cultural with international forces. Friedman's book is the result of his unique access to world leaders in business and government. A New York Times Notable Book for 1999. The Lexus and the Olive Tree is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development symbolized by the Lexus and the desire to retain identity and traditions symbolized by the olive tree. He says he came to this realization while eating a sushi box lunch on a Japanese bullet train after visiting a Lexus factory and reading an article about conflict in the Middle East. Friedman explains "globalization" by recounting stories of his actual experiences in interfacing with many of the global movers and shakers. He proposes that "globalization is not simply a trend or fad but is rather an international system. It is the system that has replaced the old Cold War system and like that Cold War System globalization has its own rules and logic that today directly or indirectly influence the politics environment geopolitics and economics of virtually every country in the world." The "Big Idea" in The Lexus and the Olive Tree is found on page 232 where Friedman explains that: "if you can't see the world and you can't see the interactions that are shaping the world you surely cannot strategize about the world." He states that "you need a strategy for how to choose prosperity for your country or company." The book puts forward a capitalist peace theory called the Golden Arches Theory of Conflict Prevention: No two countries that both had McDonald's had fought a war against each other since each got its McDonald's. He supported that observation as a theory by stating that when a country has reached an economic development where it has a middle class strong enough to support a McDonald's network it would become a "McDonald's country" and will not be interested in fighting wars anymore. In the 2000 edition of the book Friedman evaded criticism of his theory as follows: "I was both amazed and amused by how much the Golden Arches Theory had gotten around and how intensely certain people wanted to prove it wrong. They were mostly realists and out-of-work Cold Warriors who insisted that politics and the never-ending struggle between nation-states were the immutable defining feature of international affairs and they were professionally and psychologically threatened by the idea that globalization and economic integration might actually influence geopolitics in some very new and fundamental ways." He also explains how globalization can cause Brazilification—the loss of the middle class and increase in income gap—of countries impacted by the trend. Brazilification is a neologism included in Douglas Coupland's 1991 book Generation X: Tales for an Accelerated Culture. The expression was used in a similar way by the American writer Michael Lind as "Brazilianization of America" in his book The Next American Nation and by the German sociologist Ulrich Beck as "Brasilianisierung des Westens" in his book Schöne neue Arbeitswelt translated title: Brave new world of work. In 2005 Friedman said that he framed this theory in terms of McDonald's Golden Arches "with tongue slightly in cheek". In his 2005 book The World is Flat he offered an updated theory he labeled the Dell Theory of Conflict Prevention. Farrar Straus Giroux hardcover

Ground Zero Books · États-Unis50,00 $US≈ 42,31 €

Martin, Thomas L, Jr, and Latham, Donald CBiblio.com

Strategy for Survival

19638990Tucson AZ: University of Arizona Press 1963. Presumed First Edition First printing. Hardcover. Good. 10 3891 pages. Illustrations. Figures. Formulas. Tables. Tabular Information. Technical Appendices. Notes. References and Selected Reading. Index. Thomas L. Martin Jr. 1921-2009 retired after serving as president of Illinois Institute of Technology between 1974 and 1987. Other leadership experiences included Dean of Engineering at the University of Arizona University of Florida and Southern Methodist University. During World War II he served in the Army and was awarded a Bronze Star. After the war he attended Stanford University where he received his Ph.D. He was a Fellow of IEEE and an honoree in the Hall of Fame of ASEE. Martin's multidimensionality is evidenced by his authorship of eight books including Strategy for Survival Ultrahigh Frequency Engineering and Electronic Circuits. Donald C. Latham was the first Assistant Secretary of Defense Command Control Communications and Intelligence. This was a new position. Mr. Latham has been serving as Deputy Under Secretary of Defense. Previously he was with the Riverside Research Institute in 1980-1981; division vice president engineering at RCA Corp. government systems division in Moorestown NJ 1978-1980; director of engineering at Martin Marietta Aerospace Orlando division in 1977-1978; Deputy Chief Office of Microwave Space and Mobile Systems Department of Defense in 1974-1977; Chief Engineering Staff National Security Agency European Headquarters in 1971-1974; and at Martin Marietta Aerospace Orlando division in 1963-1971. This book was regarded at the time published as a comprehensive summary of available facts on civil defense and thermonuclear war woven together into a coherent picture of the total problem. The authors are engineers who attempt to prove first that civil defense preparedness is both necessary and practical and that all of the necessary technical knowledge is available to provide an adequate and economically feasible system of protective shelters; second that a civil defense system will require a very long time for completion; and third that although there are many varieties of civil defense situations there is no situation that cannot be solved by known engineering principles. University of Arizona Press hardcover

Ground Zero Books · États-Unis50,00 $US≈ 42,31 €