Commerce

1920 · 19778 — Camden NJ: Victor Talking Machine Company 1920. This promotional booklet for the Victor Talking Machine Company argues for the use of music to help recent immigrants assimilate into American society. The author was hired in 1911 to head Victor's new educational department which aimed to develop music appreciation among the American public generally. Here she asserts that "a great movement is now sweeping the country to bring securely into the fold of American citizenry our adopted brothers from other lands -- to make firm and lasting ties that bind them to their new homeland." Traditional American music can forge those bonds for "nothing is more unifying and democratic than the group singing of old familiar and patriotic songs." The book delves into the history of American popular music and dance and includes suggested songs. Victor record numbers are conveniently provided next to each reference so the newly appreciative public may listen for themselves. 5 x 7.25 inches 38 pp with halftone photographic illustrations. Soiling and some loss to front wrapper one signature loose from staples; good. 4 copies located in OCLC. This promotional booklet for the Victor Talking Machine Company argues for the use of music to help recent immigrants assimilate into American society. The author was hired in 1911 to head Victor's new educational department which aimed to develop music appreciation among the American public generally. Here she asserts that "a great movement is now sweeping the country to bring securely into the fold of American citizenry our adopted brothers from other lands -- to make firm and lasting ties that bind them to their new homeland." Traditional American music can forge those bonds for "nothing is more unifying and democratic than the group singing of old familiar and patriotic songs." The book delves into the history of American popular music and dance and includes suggested songs. Victor record numbers are conveniently provided next to each reference so the newly appreciative public may listen for themselves. Victor Talking Machine Company unknown books