ARBUCKLE BROTHERS COFFEE COMPANY TEXAS TRADE CARD
188953609New York: Arbuckle Bros. Coffee Co. 1889. 1889. First edition. 3" x 5" pictorial map of Texas with a vignette of cowboys. Printed color. "In the late-1880s the Arbuckle Brothers Coffee Company began including colorful advertising "trade cards" inside their coffee packages. This was a popular advertising practice at the turn-of-the-century for many companies. Colorful and whimsical cards often printed as chromolithographs were attractive to Victorians obsessed with collecting - - they went in albums scrapbooks extra-illustrated texts and were traded among friends. This was also a time when postcards greeting cards calling cards rewards of merit and cartes-de-visites were all the rage. It was an age of ephemera. Arbuckle innovated on this craze by issuing their trade cards as collectible series - - banking on an idea that customers would choose to buy their coffee just to get the next card in a series. And they were right! Consumers loved completing the sets." Each card consisted of a map of a United States' state or territory with related illustrations on the front of the card and with information about a state on the verso. A complete collection would create Arbuckles' Illustrated Atlas of the United States of America. 1/4" closed tear to top edge and with light soiling and bump to 2 corners. Very good. Arbuckle Bros. Coffee Co., 1889. unknown
BUCKINGHAM BOOKS · États-Unis55,00 $US≈ 46,54 €
