Schutz

1953 · 48477 — New York: Quigley Publishing Co. 1953. Two issues. Folio. 52; 52 pp. Numerous photo illustrations some colour leaves diagrams. Colour-printed softcovers in green & gray white & black lettering ads for Simplex projection equipment on back covers minor creasing NF set. First editions of these scarce installments in the famed trade magazine which was published weekly from 1915 to 1973. This journal was the primary trade paper of the American motion picture industry and advertised production schedules marketing schemes stunts included advertisements of lobby cards movie posters marketing merchandise theater equipment sound equipment and far more. Of particular interest are these special Section 2 supplements devoted to movie theater equipment furnishings design physical operation vending machines and other equipment. The advertising displays are wonderful recording the mid-century heyday of the movie going experience. Quigley Publishing Co., paperback