Fuhrman, Candice J.MareMagnum
Bernays, Edward L.MareMagnum
Public Relations
First edition of this public relations classic. 374 pages. Suggested reading list. Index. Bernays "presents his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket (not included with this copy). Author, a nephew of Sigmund Freud, conducted many influential large-scale public relations exercises on the American public and has come to be known as the "Father of Spin." His techniques remain very much at work in today's news. Includes replica dust jacket preserved in archival-grade Brodart. Above-average wear. Front hinge open where front free endpaper removed. Remnants of dust jacket flaps affixed inside each board. Light tanning to endpapers and contents. A worthy reading copy. Bibliographic references: Larson 11, Cole p.28. Book
RareNonFiction.com · Ladysmith, CA650,00 €
