Intangible Assets: Measuring and Enhancing Their Contribution to Corporate Value and Economic Growth
A9780309144148Paperback / softback. New. Intangible assets--which include computer software research and development R&D intellectual property workforce training and spending to raise the efficiency and brand identification of firms--comprise a subset of services which in turn accounts for three-quarters of all economic activity. Increasingly intangibles are a principal driver of the competitiveness of U.S.-based firms economic growth and opportunities for U.S. workers. Yet despite these developments many intangible assets are not reported by companies and in the national economic accounts they are treated as expenses rather than investments. On June 23 2008 a workshop was held to examine measurement of intangibles and their role in the U.S. and global economies. The workshop summarized in the present volume included discussions of a range of policy-relevant topics including: what intangibles are and how they work; the variety and scale of emerging markets in intangibles; and what the government's role should be in supporting markets and promoting investment in intangibles. paperback
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