13 résultats
199149433NY: Synergistic Marketing 1991. 8vo pp. 32. Illustrated in color. Leaves set up so that recipes may be removed as index cards not on heavy paper though. Paper wraps. Cover very slightly soiled o/w a VG tight copy. Synergistic Marketing unknown books
193951054Washington D.C.: GPO 1939. vii 88p. 9 x 11.5 inch wraps somewhat soiled. Works progress administration. GPO unknown books
196272798n.p. 1962. Paperback. Very Good. 47 7 1p. Unbound held together with a fastener in the top of three holes punched along left side. Report No. 22. Focused mainly on the rail transportation segment of the market. <br/><br/> paperback books
1982WALTER-FILM004159aKurt Vonnegut source co-screenwriter Collection of seventeen 17 vintage original 11 x 7 3/4" 28 x 20 cm. color photos Netherlands. Jerry Lewis Madeline Kahn dir: Steven Paul; International Film Marketing. Photos have marginal staple holes overall NEAR FINE. International Film Marketing books
196616845Hollywood: Warner Brothers 1966. First Edition. Very good. Single-side 10" 33-RPM vinyl LP record with orange label in original brown paper sleeve. Sleeve edge-worn with old price penned to one side. Plays cleanly. Also includes 4pp. mechanically-reproduced script 8.5" x 11" approx. printed recto only stapled at top left corner. Folded through center with some light edge-wear and creasing. Very good overall. <br/><br/>Originally developed as a TV movie CHAMBER OF HORRORS was spiced up for the big screen with additional gore and violence and a marketing campaign focusing on two technical "innovations" — the "Fear Flasher" and the "Horror Horn" both designed to warn the audience of impending violence. Billed as "The year's most startling entertainment innovation!" it nevertheless appears this gimmick never enjoyed widespread or even another use but is an interesting example of the methods studios used to promote their films particularly "B" movies in the post-studio era. The LP includes four versions of the film's radio spots all melodramatically touting the movie's supposed innovations. Unusual and ephemeral. Warner Brothers unknown books
194414444Cincinnati OH: The Melville Co. ca. 1944. Folio card folder. Containing more than a dozen pieces of sales and business forms as well as 50 different paper advertisement sheets each measuring approximately 11 1/2" x 8 1/2". All full-color with lithographed illustrations and mounted fabric samples of apparel from the Melville Company's line of women's clothing. Folder exterior with moderate wear some damping. Contents well preserved ad sheets generally near fine; scrap about very good. <br/><br/>The Melville Company of Cincinatti OH operated during the 1940s and 50s recruiting women to sell dresses and other items of apparel children's clothes socks lingerie men's shirts to their friends and family. As the marketing materials enclosed make clear it was pitched at housewives looking to make extra money and apparently operated much like Tupperware would a decade later. The Melville Co. hardcover books
196214571Westline MI: Dairy Dan Inc. 1962. Approximately 24 pieces of full-color signage including: four tent cards scored but unfolded 3” x 4” approx; one uncut sheet of ten small signs 6” x 10.75” approx.; ten individual signs for various sundaes 14” x 9” approx.; and nine larger signs measuring 18” x 9” approx. Tent cards screen-printed rest offset. Near fine. <br/><br/>Founded by Alvin “Buddy” Rothstein Dairy Dan was a soft-serve ice-cream truck franchise operating nationally. Signage advertises Dairy Dan products primarily various sundaes such as “Butter Scot” or “Cobbler Cherry” with humorous slogans and graphic illustrations in cartoon-style typical of the period. Charming. Dairy Dan Inc. unknown books
192019173New York: Standard Slide Corp. ca. 1920. Collection of seven 7 lantern slides hand-colored in transparent dyes on glass. In original tape casings. Well preserved each about near fine. <br/><br/>An uncommonly well-preserved and beautiful collection of silent-era movie-house marketing slides ca. 1920. Intended for projection as movie-goers made their way to seats and during intermissions reel changes film repairs and the like the slides are colorfully executed in a striking Deco style. Messages vary from announcements of coming attractions to pleas for quiet children. Slide titles include: "Complete Change of Program Tomorrow" "The Management of This Theatre Will be Glad to Hear from Anyone Who Has a Just Criticism." etc. While slides promoting upcoming attractions produced by movie studios are relatively common in-house slides such as these are decidely more ephemeral. A scarce survival and an attractive relic of the silent-film era and early American cinema. Standard Slide Corp. unknown books
194016761Hollywood / New York: Columbia Pictures / Polygraphic Company of America ca. 1940. First Edition. Hardcover. Very good. Folio. 18.5” x 12.25” approx. Metallic gold paper covered boards with titles printed in red and blue. Rubbing to boards. Some light wear at spine ends. Interior bright and sharp. In original brown card mailer worn at edges with moderate damp-staining not effecting book at one end. 50pp. Very good overall. <br/><br/>Lavish promotional book of full-bleed and -color lithographed illustrations advertising upcoming programs for Columbia Pictures' 1940-1941 season. Likely distributed to theater owners and clearly produced well in advance of actual production the book contains a disclaimer stating that properties may not be produced precisely as advertised. And indeed most of the films advertised did not make it into theaters or did so with different stars or under different titles. Of the films included 11 appear to be completely unrealized with most of the remaining either produced under different titles with different principals or both. Most of the pictures rely heavily on Columbia's roster of contract players: Cary Grant Loretta Young Melvyn Douglas Jean Arthur etc. Star directors like Charles Vidor also feature prominently. While many of the pictures seem well on their way to production — with directors writers and stars attached — some seem to be little more than ideas such as “Canal Zone” or “I Joined the Bund” with generic titles evoking timely topics. In addition a handful of CBS radio plays are advertised as well including Ellery Queen and Blondie. An uncommon look into film marketing and production at the height of the studio era. Only two holdings in OCLC; especially rare with original mailer. [Columbia Pictures] / (Polygraphic Company of America) hardcover books
198019801ca. 1980s. Five airbrushed paintings on quarter-inch plywood panels each approximately 28" x 20" or slightly larger. One signed to verso. Most likely originally in two contiguous panels in current form when acquired. Each is weathered and often heavily worn about the edges. Overall about good. <br/><br/>A striking suite of advertising signage from an airbrush t-shirt artist named Dick Green signed "Dick Green" and "Birdie" on verso of one. Region of origin is unknown though likely Rust Belt given area of acquisition. Mounted metal hinges at outer margins and warnings against tailgating lettered above the illustrations strongly suggest these most likely doubled as rear doors for a trailer. Airbrush t-shirt artists were and continue to be staples of Midwestern and Southern fairs swap meets flea markets car and truck rallies and the like. The panels are undated though style suggests 1980s possibly earlier. Subjects include: a muscle car a hotrod a monster truck three incarnations of the name "Jim" and what we can only describe as a giant parrot piloting a small airplane. A scarce group of vernacular advertising from an obviously skilled practitioner of this quintessential form of lowbrow art. unknown books
194315313Brooklyn NY: Consolidated Lithographing Corp. 1943-1958. Hardcover. Near fine. Elephant folio. Grey cloth screw-bound boards. Measuring approximately 24" x 16.5" containing 350 color lithographed and chromolithographed paper packaging elements in a wide variety of sizes adhesive mounted recto and verso to 38 paper leaves. Additional 65 leaves blank. Top board stamped "Consolidated Lithographing Corporation." Pencil notations recording catalog numbers and dates throughout. Mild handling wear to exterior. Penned notation to cover notes "Set 5 Book 5." Likely one volume from larger company archive. Contents clean well preserved and apparently complete. Near fine overall. <br/><br/>An enormous scrapbook of chronologically-arranged printing samples from the Consolidated Lithographing Corporation of Brooklyn preserving the company's packaging work for the undergarment industry. Labels include bands tags wraps and labels from predominantly women's products: stockings hosiery lingerie bras panties and the like. Men's and children's products also represented however socks undershirts etc. The printing processes evident in the samples evolve from chromolithography to color lithography to photo mechanical in the later examples - all vivid and exhibiting elegant postwar design. Hundreds of brands and products in total: Regent Hosiery Artemis Underthings Treo Undergaments Spick and Span Hosiery Lowenstein Fabrics Sport-Wear The Lone Ranger and Superman Branded Socks among many others. Consolidated Lithographing Corporation was founded by Jacob A. Voice around 1925 and operated as one of the finest and most prolific American commercial printers of the era specializing in cigar labels dust jackets for Doubleday liquor labels garment packaging and more. This rich archive likely containing the only extant examples of numerous works offers numerous worthy avenues for future study: from commercial printing methods to mid-century design and marketing. Consolidated Lithographing Corp. hardcover books
195323230London Ontario: McCormick's Limited ca. 1953-1982. Very good . Collection of 175 C prints in various sizes: 1 One hundred and twenty-seven 3.5'' x 5'' photographs. Of these sixteen are set into posterboard displays in groups of four with the remaining 111 photos loose. The majority have only minor edgewear with a small number of loose photos showing small tears or tape to corners. 2 Twenty-four 8.5'' x 11'' prints. Moderate to heavy scuffing at corners; some foxing. 3 Thirteen 3.25 x 7/25 prints. 4 Eleven 5'' x 7'' prints. Also included: Assorted branded ephemera approximately 40 items including: company correspondence safety & sanitation posters brochures stickers three leaflets placards calendars packaging mailing envelopes inter-office memo pad petty cash slips billing and order forms. Very good plus overall with individual exceptions as noted above. <br/><br/>Vibrant archive of marketing presentation mailing advertising and sales materials for a wide assortment of primarily candy and other confections from McCormick's Limited and affiliated bakeries - consisting mainly of a colorful collection of 175 original photographs of various McCormick products. <br /> <br />The company was established in the 19th century as the McCormick Biscuit and Candy Company and by the years represented in this collection was owned by George Weston Limited producer of Wonder Bread for the Canadian market. Concerned with promotion and publicity from its early years McCormick's was a provider of biscuits to the Dionne Quintuplets a recipient of their youthful endorsements and a donor of sizable royalties to their trust fund. In an included four-page spread from September 1967's THE MERCHANDISER the company proudly notes this connection while advertising its own advertising prowess through the decades: "The brochures are attractive and mouth-watering." <br /> <br />Included brochures verify this claim; pictured products range from familiar vintage confections like cherry cordials and Walnut Shorties "WALNUTS make the difference"! to discontinued exotica like Ceylon Mallows Pie Face &" Fat Emma" candy bars a Minneapolis invention of the 1920s all but disappeared by the 1970s now extinct; Golden Humbugs Canada Lozenges and Sea Kings/Roi de la Mer. McCormick also produced accessories edible and otherwise through the Imperial Cone Company represented here by an illustrated leaflet with photos and dimensions of Torch Cones Buddy Waffles Sweetheart Straws etc. <br /> <br />The small selection of dated items range from 1953 to 1982 though most materials are undated; the majority of the archive consists of product photographs in vibrant glowing color for use in promotional materials catalogs and store displays. Most of these prints date from the 1960s through the early 1970s with several showcasing 1967 Canadian Centennial packaging. Shut down in the 2000s the abandoned McCormick factory has become a tantalizing attraction to urban explorers. <br /> <br />Though a Canadian company there is something of the quintessentially mythic innocent post-war American childhood captured in these indelible primary-color images. Simultaneously a engaging record of this important culinary company and an undeniably nostalgic document. [McCormick's Limited] unknown books
9078Besançon: Fabrique de Cadrans Métalliques circa mid 20th century. Hardcover. Very Good. Oblong 4to. Black cloth boards with 22 stiff leaves to which watch faces are mounted verso only. One or two elements loose. Minor rubbing. Near fine. <br/><br/>Elaborate salesman's sample book containing over 700 watch faces representing a wide variety of styles and sizes from Besançon France a world center for watch production. One of the most striking salesman's catalogues we've encountered. Fabrique de Cadrans Métalliques hardcover books
