The Fine Art of Good Service.
1920390Fifth Avenue Shopping District Map <i>circa</i>1920. Hotel Seville<i>. The Fine Art of Good Service. </i>John F. Garrety Manager. A promotional brochure 14 cm x 9 cm illustrated in color with a fold-out color map 27 cm x 20 cm of the "Fifth Avenue Shopping District" from Twenty-Sixth Street up to Forty-Second Street. A northern extension of Manhattan's famous "Ladies' Mile" of the Gilded Age up Fifth Avenue above Twenty-Third Street to Herald Square this early twentieth century area was called the "Fifth Avenue Shopping District." With street numbers on Broadway and Fifth Avenue printed in red; and subway stations stores churches insurance companies banks as well as the original Metropolitan Opera House at Broadway and Thirty-Ninth Street all labeled this booklet is believed to be have been printed for the Hotel Seville about 1920. It is not later than 1924 when Saks & Company moved to Fifth Avenue and Forty-Ninth Street and became Saks Fifth Avenue. On the recto of the street map is a floor plan of the hotel with prices showing the footprint of each room. The back cover has a coat of arms with the motto: <i>Virtus Laudem Imperat</i>. Paper covers 12 pages. Fine almost as new. Hotel Seville books
