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192010932California: Smart & Final Company 1920. Pamphlet. Target Brand Spices. A Trip through Spice Land. Smart & Final Company: California ca.1914-20. 110x180mm brown stiff card wrappers stapled cream paper 24pp. 23 monochrome photogravure illustrations. Near Fine/- faint edgwear TARGET BRAND SPICES A Trip through Spice Land. California : Smart & Final Company undated circa 1914-1920.¹ 110x180mm printed brown stiff card wrappers stapled cream paper 24pp. Twenty three monochrome photographic illustrations. Wrapper edges very faintly worn. ¶ An American grocery trade promotional advertising booklet for spices explaining by illustration the origins cultivation and processing of pepper cassia bark a.k.a. Dutch cinnamon mace and nutmeg in Tellicherry and Alleppy in India and Padang Harbour Sumatra the Dutch East Indies. The illustrations highlight the exotic origins of the spices and the manual and time-consuming methods of indigenous production. No information about Target Brand Spices could be found. Very subtle marketing material with no reference to brand quality exclusivity or price. Smart & Final was a wholesale grocer established in San Francisco in 1914 from the merger of several local business. Smart & Final quickly expanded and was the first West Coast wholesale grocer to offer retail cash and carry sales instead of delivery on account. It is now one of the largest wholesale cash and carry grocery chains in the USA. Rare. A fine ephemeral item that shows the US consumer's level of knowledge of the origins of the spices they consumed daily. § Unrecorded. See also OCLC accession #40884650 at Harvard for a similar item published by Nation-Wide Stores Division. ¹ Dated by visual reference to the car pictured at p.19 and the vessel pictured at p.24. Smart & Final Company unknown

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