Pastel

1941 · 57736 — New York: Apparel Arts Esquire Inc. Esquire Building Madison at 46th March 1941. Folio. 10.75 x 14.25 in. 98 pp. Numerous colour plates many double-page colour photographs 23 of 30 fabric samples tipped-in photo illustrations colour photo illustrations. Quarter-blue cloth over colour-illustrated photo boards cover art of divers in swim suits from high dive platforms edgewear rubbing rubbing to corners some dustsoiling still VG- copy. First edition of this World War II-era trade magazine launched in 1931 in the depths of the Great Depression by Weintraub Smart & Gingrich from the Menswear Service Corporation. This issue features illustrations and advertisements by such artists as John Lagatta 1894-1977; Allen for Portis hats the modernist master Paul Rand’s 1914-1996 Summer 1941 poster the iconic fashion illustrator Laurence Fellows 1885-1964 and other mainstays. This installment features advertisements from such menswear brands as Botany Worsted Mills Jockey Manhattan Shirt Co. Dobbs Hats Hickok John Cyril Woolen Co. and even Pittsburgh Plate Glass Co. fashion displays. By the 1940’s the magazine was printed by Esquire Inc. issued 8 times a year continuing in print until replaced by Gentlemen’s Quarterly GQ in 1959. See: Marianne Brown Apparel Arts & Conde Nast May 10 2017. Apparel Arts, Esquire Inc., Esquire Building, Madison at 46th, hardcover