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MYDTSKOV, RIGMOR, Foto: (Mydtskov, Rigmor, Photography:) EN DOKUMENTATION (A Documentary).Biblio.com

[CINEMA & FILM -- DOCUMENTARY SILENT & STOCK MARKET FRAUDS]. STEEL, L[eonard] R[ambler (Founder & Pres)]; [COCHEMS, Carl (DirectBiblio.com

L.R. Steel Service Corporation of New York and L.R. Steel Service Corporation Limited present to all the United States and Canada: Pennsylvania Hills to the Chain of Steel Industries. The greatest industrial picture â€œever shownâ€ on the North American continent over 6000 people in this picture this picture is free. . . Original Theatre Broadside Lobby Poster.

192262780New York & Buffalo NY: L.R. Steel Service Corporation 1922. Atlas folio. 11 x 21 in. One illustrated broadside in red & black printed on thick paper card stock two illustrations reproduced from the companyâ€™s sales book by R.E. Gifford minor closed tears creasing & chipping to fore-edges but now neatly repaired and mounted on thick archival backing board of this VG- scarce survivor apparently used for reupholstering a chair in 1923 and discovered in 1970. First edition of this exceedingly scarce original theatre lobby poster for the now lost and largely forgotten 3 hour 10-reel documentary silent film released in 1922 shown for free in 50 different localities designed to generate leads for Steelâ€™s stock selling scheme. Founded in 1919 the L.R. Steel Service Corp. was an early chain store competitor of Woolworthâ€™s Kress and other similar stores growing quickly to 75 stores but largely focused on promoting profits generated by pulling in small local investors. Each of the different films after depicting not only a history of American retail 5Â¢ and 10Â¢ stores and the business history of the Steel family concluded with a view of his store in the locality where it was shown. Steel 1878-1923 was a Pennsylvania native Progressive Era thinker who placed women in executive positions hired African-Americans for advertising and sales jobs and even intended to develop Niagara Falls into a permanent Worldâ€™s Fair. In 1923 the entire predecessor to the Enron-like scandal collapsed in a stock scandal Rambler died enroute to beg for a loan from Henry Ford to save his company and the films were all seemingly lost leaving 60000 investors out-of-pocket over $ 26 million. In effect more individual investors lost money in Steelâ€™s scheme than in the much better-remembered Ponzi scandal. One copy of the original companion book written by R.E. Gifford with the same title still survives at Penn State but no copies of either film or broadside appear to have been retained. Cochems 1877-1954 the director of the film was a noted opera singer as well as advertising and film director for the L.R. Steel Corp. as well as twin brother to the famed American football player and coach Eddie Cochems 1877-1953 considered by many as the â€œfather of the forward passâ€ in American football. See: Dave Dyer Steelâ€™s: A Forgotten Stock Market Scandal from the 1920s 2013; Gifford Pennsylvania Hills to the Chain of Steel Industries: A Story of Industry 1922. L.R. Steel Service Corporation, unknown

Zephyr Used & Rare Books · États-Unis550,00 $US≈ 465,35 €

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5393

Rubens. La galerie Mdicis au Palais du Luxembourg. Collection Les Sommets de lÕArt sous la direction de Paolo Lecaldano.

6247

The Wobblies Original poster for the 1979 documentary film

Zenrin 32 volumes out of 12 volumes from first issue to volume 7 <Japanese Version>

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5393

Rubens. La galerie Mdicis au Palais du Luxembourg. Collection Les Sommets de lÕArt sous la direction de Paolo Lecaldano.

6247

The Wobblies Original poster for the 1979 documentary film

Zenrin 32 volumes out of 12 volumes from first issue to volume 7 <Japanese Version>

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Rubens. La galerie Mdicis au Palais du Luxembourg. Collection Les Sommets de lÕArt sous la direction de Paolo Lecaldano.