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A very rare copy of this, the first appearance of chapter seven, The Crisis of 1878, of Ida Tarbell's ground-breaking History of the Standard Oil Company. This feature of 16 pages includes photos of: the company's tank farm at Olean, NY; John L. McKinney; Torpedoed oil wells with side-flow and upright flow; A.J. Cassatt; M.N. Allen; a 25,000 oil tank on fire; and a one-page illustration of the hanging in effigy of "Buck" McCandless. With this work, Tarbell invented what we know today as investigative journalism. She was motivated to expose the methods of J.D. Rockefeller's Standard Oil as she felt he had unfairly damaged her father's oil business. The New York University Department of Journalism ranked this study as the fifth best work of 20th-century American journalism. Also contained in this issue is a most scathing 15-page photo-illustrated article on the corruption pervasive in Pittsburgh, PA. Also included is a 9-page article entitled Waifs of the (New York) Street which describes, with illustrations, the heart-breaking life of children forced to work as 'newsboys, peddlers, messengers, and bootblacks that swarm by day and night through every crowded street of busy New York.' Binding intact. Unmarked. Above-average wear. This copy lacks: covers; backstrip; pages 1-2 (title page and first half of table of contents); Advertising pages 133-136. Book
250 pages. 10.75 x 8.5". Black boards with yellow lettering upon front. Printed upon glossy stock. Nine one-page colour illustrations. Profusely illustrated with wonderful black and white illustrations and photos of 1930's sample artwork. The twenty-nine chapters include: Poster Layout; Water Color Posters; Velour Posters; Transparent Posters; Pastel Posters; Air Brush Posters; Lithograph Posters; Linoleum Posters; Foreign Posters; Painting in Oil; "Aplakay" Posters; Lettering (fonts); Design; Figure Drawing; Backgrounds; Theatrical Fronts (featuring spectacular photos); Animated Displays; Theatre Decoration; Silk Screen Posters; Pen-and-Ink Work; Color; Animal Drawing; Costumes; Reference Material; Holiday Posters; Posters of the Future; Pencil Sketch Posters; Set-Pieces; and Elementary Poster Art. Author gained several years of sign display experience prior to WWI, following which his career as a poster artist began, ultimately leading him to New York where he organized the Publix Theatres Corporation's art department which provided poster art for approximately 1,600 theatres. In 1932 he opened his own Duke Wellington, Inc. studio and contracted to produce lobby displays for theatres in the metropolitan New York area. - from Introduction. Above-average but not excessive wear. Front free endpaper neatly removed. Front hinge starting. Back hinge half open. Faint remnants of calculations erased from title page. Theatre rubber stamp and bit of writing atop page 11. A worthy copy of this rare and treasured work. Book