Fruits

1955 · 61665 — Salem OR: Oregon Fruit Products Co. 1955. Oblong 4to. Sales kit archive: 1st - Oblong 4to. 11 x 6.75 in. Two sales counter displays w/ 25 mylar louvered leaves for with nearly all featuring inserted labels catalogue and Real Photo Postcard of company products; 2nd - 31 separate can and fruit box labels sized from 4 x 5 in. up to 7 x 10.5 in. large 12 oz. can labels folded in half; 3rd - two circular mountable clips 5.25 in. round for removing fruit can lids w/ adhesive and instructions on verso still intact; 4th - 5 unused rolls of adhesive labels marking Oregon Fruit Products Co. items. Preserved in original Dubl-Frunt File Pocket printed label for Oregon Fruit Products at upper fore-ede expandable sized 9.5 x 11.5 in. minor edgewear couple minor closed tears in the folds still a VG exemplar. First edition of this exceedingly scarce original salesman sample kit for the Oregon Fruit Products Co. in the Mid-20th-Century featuring over 50 different labels used on fruit crates canned fruit and frozen fruit packages two promotional photo postcards showing off their new frozen product line as well as touting their latest offering of Sucaryl-packed fruit products for the dieter or diabetic. Their locally Pacific Northwest-sourced fruit offerings included BlackberriesBoysenberries Royal Anne Cherries dark Sweet Cherries Purple Plums Strawberries Gooseberries Loganberries Peaches and whole Apricots. A wide variety of packing options included water pack light syrup heavy syrup and frozen offerings which were packed into 10 oz. metal and paper fibre cans. Oregon Fruit Products was one of the many U.S. Companies to quickly expand their offerings with Abbot Laboratories notorious artificial sweetener Sucaryl Calcium Cyclamate which was marketed towards those dieters and customers with diabetes or other metabolic disorders wishing for sweet-tasting foods. However within 12 years after the “Oretetic†brand products were introduced in 1969 the FDA banned cyclamates due to two 1968 studies tracing links to bladder cancer. Gehlhar 1886-1969 originally purchased 10 acres in the West Side Fruit Farm district of Salem OR in 1910 and began farming and by 1920 was operating 160 acres producing cherries & prunes and later built the Gehlhar prune dryer in 1926. In 1931 he served as the first Oregon State Director of Agriculture and after a 1935 fire destroyed his fruit dryer the cannery remained and he chose to instead focus on canning and marketing canned fruit products for distribution in the Pacific Northwest. Although originally focused on canned fruits and then later frozen products by the late 1980’s and early 1990’s the company began diversifying their product line. In 2011 the Gehlhar family sold the company to Ed Maletis who have now expanded to a new location in Salem OR. No similar copies of this collection located in Worldcat 1 WWII-era fruit label located at Wolfsonian several 1950’s labels located at OHS in Portland. Oregon Fruit Products Co., unknown