3 531 résultats
190957099Berlin: Weiltreise-Bureau “Union†Agents for Thos. Cook & Son 1909. 32mo. 4.75 x 7 in. 32 pp. With photo plates text illustrations illustrated ads. Ribbed printed softcovers cover art of N.A.G. touring car & lettering in blue Norddeutscher Lloyd Bremen ad on back cover minor curling to fore-edges edgewear still VG- copy. First edition of this nicely illustrated automobile travel guide book for car excursions in massive Brass Era N.A.G. Neue Automobil Gesellschaft Touring cars. The popular K6 and K8 four-cylinder models featuring up to 75 horsepower proved popular. Outfitted with properly dressed chauffeurs and tour guides the the enthusiast riding in their “elegant†automobiles could visit Potsdam the Linden Aquarium the Royal Palace Charlottensburg the Oberammergau Passion Play the Brandenburg Gate and more. No copies located in Worldcat 1 copy of 1910 version located at Manitoba. Weiltreise-Bureau “Union†Agents for Thos. Cook & Son, paperback
193658355Santa Barbara CA: United Motor Courts Inc. 3230 Hollister Ave. 1936. 4to. 8 x 9 in. 15 1 pp. Printed in red & black photo- illustrated throughout w/ strip maps printed in red & black in landscape double-page formated self-printed colour illustrated softcovers cover art of scenic Spanish Revival style bungalows w/ 1930’s style sedans pulling into a California motor court minor dustsoiling shelfwear small tear to upper right corner still VG- copy w/ stamp of Beechwood Auto-o-Tel on back cover. Fourth revised edition of this well-illustrated motel guide for Western automobile travelers as the country slowly emerged from the Great Depression. This association based in Santa Barbara California was one of the earliest motel referral services in the U.S. and managed to garner independent motel and motor inn operators across the country to subscribe and maintain their standards of comfort and courteous service. These illustrated guides prove invaluable in charting roadside architecture across the West amenities to be found by travelers and the variety of signage. This guide combines elements of the earlier Photo-mobile Western travel guides with mileage information phone numbers and images of the well-appointed motels. Scattered across the West these include the Utah Motor Park Sunset Cottage Court in Pocatello ID the Home Motel in Las Vegas NV the Craftsman inspired Wa-Wona Court in Corvallis OR the Jones Autel in Merced CA featuring a service station & cottages Bear Creek Lodge on the Yosemite Highway and many more. No copies located in Worldcat; See: Andrew Wood The Rise and Fall of the Great American Motel: Mom and Pop Motels once dominated American Highways Smithsonian Magazine June 30 2017. United Motor Courts, Inc., 3230 Hollister Ave., paperback
195056953Victoria B.C.: Victoria and Vicinity Motor Courts Assoc. ca. 1950. 4to. 7 x 7.5 in. printed in red & blue in double-columns which opens into folio-sized double-sided 14 x 20 in. poster w/ illustrated ads inset pictorial maps photo illustrations. First edition of this scarce automobile travel map and brochure guiding visitors in Post-World War II Canada to the auto courts and motor courts. Demarcated carefully on a pictorial inset map showing the scenic Island Highway Butchart’s Garden the Dominion Observatory Victoria and Thetis Lake all of the auto courts are carefully marked with some featuring extra amenities such as golf swimming laundry bungalows others with meal service and more. No copies located in Worldcat. Victoria and Vicinity Motor Courts Assoc., unknown
193849584Chicago: Rand McNally Co. ca. 1938. Large colour map 26.5 x 19.5 in. which folds into 12 sections w/ several inset colour maps on verso colour-illustrated Art Deco cover art of couple driving from the front & back advertising Triton Oil minor shelfwear some dustsoiling still VG map. First edition thus including large Highway map on one side of Washington & Oregon along with smaller inset maps for Portland Everett Salem Seattle Spokane and Tacoma before World War II. Rand McNally Co., unknown
193464029Dearborn MI: Ford Motor Company 1934. Oblong 8vo. 12 pp unpaginated. with photo & text illustrations throughout. Blue & white softcovers slight soiling back cover very minor shelfwear still VG bright copy. First edition of this dealer’s brochure introducing the Ford Model 40 suspension which supported the more powerful Ford 221 cubic inch V-8 sporting 85 horsepower and Stromberg 2-barrel carburetor but still drew upon Henry Ford’s penny pinching design stretching back to the Model T underneath. The outer ends of the leaf springs were clamped to a solid axle and the car wobbles around fixed to the apex at the center which was addressed by using arms such as the Panhard Rod to stabilize the much faster car. No copies in Worldcat. Ford Motor Company, paperback
197054002Chicago: Henry Regnery Co. 1970. 8vo. 8 282 pp. Numerous photo illustrations. Blue cloth gilt lettering slight shelfwear very slight bumping to couple corners minor soiling on endpapers w/ d.j. minor shelfwear slight dustsoiling couple minor closed tears still VG-/VG- copy signed by Andretti on title. First edition signed of this memoir by the auto racing legend and multiple Indy 500 winner. Henry Regnery Co., hardcover
193459737London & Bristol: W.D. & H.O. Wills Branch of the Imperial Tobacco Co. 1934. 12mo. 5 x 7.25 in. 20 pp unpaginated. on thick light-green tinted paper stock. With 50 colour cigarette cards sized 1.5 x 2.7 in. w/in printed borders throughout. Self-printed illustrated stiff softcovers minor dustsoiling edgewear front cover still VG copy. First edition of this cigarette card album intended to raise public safety awareness in the UK in the 1930’s and encourage drivers to begin adhering to evolving driving codes. As automobiles were increasingly adopted during the opening decades of the 20th Century it was very apparent that the roads and intersections were exceptionally inadequate as was the motorist’s compliance with common sense or newly passed driving regulations. The advisories in the cards include “do not hinder a constable on point duty†“beware of amateur traffic controllers†“stop to allow tramcar passengers to alight†and “never run an engine in a garage with the door closed.†Worldcat locates 7 copies Hagley REVS Northwestern Monash North-West Univ. Wellcome & Victoria & Albert Mus. W.D. & H.O. Wills, Branch of the Imperial Tobacco Co., paperback
196353158Lansing MI: Oldsmobile Division General Motors Corp. Oct. 1963. Five vols. 4to. Approx. 1000 pp 16 sections separately paginated. With over 1000 photo illustrations diagrams text illustrations charts. Uniformly bound in brown orange white & black softcovers Oldsmobile Rocket 88 logo on front covers minor shelfwear rubbing some thumbing & soiling former ownership signature at bottom fore-edge still a VG- set. First edition of set of service manuals for the 1964 Oldsmobile automobiles which featured the introduction of the Oldsmobile 442 a muscle car option on the F-85/Cutlass platform to compete with the Pontiac GTO the F-85 fitted with cast-iron 6-cylinder and V-8 engines; and Jetstar I which was to compete directly with the Pontiac Grand Prix. The Oldsmobile modles that year also featured the Ninety-Eight Super 88 Dynamic 88 and Jetstar 88. These manuals specify lubrication engine carburetion engine tune-up Hydra-matic and Jetaway transmissions Syncromesh and clutch steering suspension diffrential prop-shaft brakes instrument panel electrical heating air conditioning frame bumpers chassis sheet metal and body. Oldsmobile Division, General Motors Corp., paperback
196061481Lansing MI & Los Angeles CA: Oldsmobile Division General Motors Corp.; E. Parke Branson Van Ness Oldsmobile Sept. 1960. 4to. 9 x 11.25 in. 31 1 pp. With colour illustrations & designs throughout some double-page self-printed colour-illustrated softcovers w/ cover art by Fitzpatrick & Kaufman minor shelfwear slight rubbing still VG copy w/ dealership label on front cover. First edition of this stylish dealer’s showroom brochure for the 1961 Oldsmobile automobiles which featured the introduction of the unique mid-size F-85 powered by a aluminum 215 cubic inch V-8 trying to compete with similar offerings by Buick and Pontiac. Featuring illustrations by Fitzpatrick & Kaufman who were able on occasion to include their initials AF/VK hidden in their General Motors artwork. The full size line-up models featured an all-new smaller streamlined and rounded body and chassis with perimeter “Guard Beam†frame and all-coil suspension replaced the leaf springs. All of the full-size Oldsmobiles were powered by the 394 cubic-inch Rocket V8 with the Dynamic 88 featuring a 2-barrel 250 horsepower version. The Super 88 could be purchased with a 4-barrel 394 Skyrocket V8 rated at 325 horsepower. Fitzpatrick b. 1919 launched his career by apprenticing under John Tjaarda at the Briggs Body Co. as a designer in 1937 and later designed the Darrin Packard One-Eighty sedan before working for General Electric during World War II. After the War Fitzpatrick illustrated for Mercury Lincoln Nash & Plymouth before being recruited for the 1953 Buick portfolio and later granted exclusive contract with GM. Kaufman b. 1918 was a Disney animator who worked on Fantasia and Dumbo and later with the Army Air Corps First Motion Picture Unit and teamed up with Fitzpatrick in 1951. Their original artwork created for GM through 1970 remain some of the most desired automobile art of the 20th Century. Worldcat locates 1 copy Lib. of MI similar brochure/poster at Hagley See: Illustrious Duo: The Art of Fitz and Van Driven to Write 2022. Oldsmobile Division, General Motors Corp.; E. Parke Branson, Van Ness Oldsmobile, paperback
196353157Lansing MI: Oldsmobile Division General Motors Corp. 1963-1964. Two vols. 1st - 4to. 106 2 126 pp. first section leaves printed on thick card stock some colour-printing thumb tabs at far right margin text illustrations diagrams with supplement sections printed in gold blue pink & beige coloured papers. Red padded vinyl 3-ring binder silver lettering stamped on front cover & spine rounded corners faint tidemark to fore-edges of some of the leaves very minor shelfwear VG; 2nd - Oblong 4to. 13 x 9 in. 124 pp unpaginated. printed on alternating thick and thin card stock with 286 nylon upholstery leather and simulated leather vinyl samples tipped in; w/ 27 paint samples bound spiral bindings including 9 mylar oversheets which are used to show colour combinations for different makes of Oldsmobile models. Original padded red vinyl 17-ring binder embossed raised silver lettering on front cover silver lettering on spine rounded corners minor tidemark & soiling to far lower right corners of text leaves still G- copy. First edition of these very scarce dealer showroom catalogues for the 1964 Oldsmobile automobiles which featured the introduction of the Oldsmobile 442 a muscle car option on the F-85/Cutlass platform to compete with the Pontiac GTO the F-85 fitted with cast-iron 6-cylinder and V-8 engines; and Jetstar I which was to compete directly with the Pontiac Grand Prix. The Starfire Oldsmobiles featured brushed-aluminum side trim with brand new sheetmetal and grille and taillights as well as the introduction of a concave rear window which blended well with the hardtop roofline. The new Jetstar 88 and Jetstar I models were the least expensive and sportiest models of the full-size Oldsmobiles and the 394 cubic inch Starfire Rocket V-8 was Oldsmobile’s highest output engine at 345 horsepower. The original dealer showroom catalogues complete with all the possible upholstery and paint combinations have become quite scarce and the product selling information catalogue complete with all of the 1964 updated package information and comparative price and selling points with Ford Pontiac and Chevolet provide an invaluable sales reference for these Mid-Century Modern classics. No copies located in Worldcat. Oldsmobile Division, General Motors Corp., hardcover
191419800Syracuse NY: Franklin Automobile Company 1914. Approximately 6 x 9 inches 16 pp with half-tone illustrations in the text. Stapled wrappers. But for a previous owner's ink stamp in purple ink on both the upper wrap and title page the pamphlet is fine clean and bright. Not found in OCLC. An early study of fuel economy using "certified tests all runs on the same day different cars different drivers different weather and road conditions." On May 1 1914 the Franklin Automobile Company dispatched 94 Franklin Six-Thirties from dealerships across the U.S. and Canada--each with exactly one gallon of gas in its tank--to be driven until the tank was empty with the aim of going as far as possible coasting was allowed. The distance traveled was then measured telegraphed back to headquarters and tallied. Captured herein are extracts from local news reports technical details of both the vehicles and the testing regimen and verbatim excerpts from a number of the rather breathless reports. Also included are the result of each run including the city dealer name distance traveled and the weather "warm and fair in Southern California" "twelve inches of snow in the upper peninsula of Michigan". The Milwaukee dealership brought home the win with a startling 51.2 mpg but even the average of 31.2 mpg was considered a rousing success setting "a new high mark in efficiency and economy" and offering "proof positive of the.real worth of the Franklin Car. Franklin Automobile Company unknown
1921List3510California 1921. Photo album measuring 10 x 12 inches containing approximately 360 photographs. Photos are approximately 3 ½ x 4 ½ and smaller with very good to excellent contrast. Album with wear to covers and edges of pages; photos generally excellent to Near Fine. A photo album belonging to an unknown Southern California family; license plates date the album to about 1914 to 1921. Most of the photographs are of family life including farm work: piles of hay; cows pigs chickens turkeys and horse-drawn plows; gigantic watermelons; and family members posing outside vineyards and in cornfields. The family also documented their car and their recreational activities including swimming hiking and fishing picnics and carriage rides. It appears that they were quite proud of their car and were frequent “auto-campers.†They seem to have taken a trip to Mexico or the Southwest as some shots show wide desert landscapes Joshua trees and low Spanish colonial-era buildings.<br /> <br /> Identifiable subjects include the ferry boat Ramona; the Rose Parade in Pasadena showing Culver City Pasadena and Glendale floats; San Gorgonio Mountain Half Dome and the Wawona Tree a giant sequoia in Yosemite; and the Fairview Farm Club parade—a line of cars driving down a dirt road the first decorated with cornstalks—which is probably related to the ranching development located between Huntington Beach and Newport Beach.<br /> <br /> Someone in the family had an interest in hydroelectric power as many shots show ongoing or completed hydroelectric works projects in Southern California. Several show the Southern California Edison Big Creek plant. Located in the Sierra Nevada the Pacific Light & Power Corporation began the Big Creek project in 1910 to provide power to the growing metropolis of Los Angeles. The photographs in this album appear to include both exterior and interior shots. Another set of shots show a dam under construction; this may be Devil’s Gate Dam on the Arroyo Seco which was constructed in 1920.<br /> <br /> Of interest to historians of Southern California in the early twentieth century and some of its public works projects. unknown
192958207San Francisco CA: Southern Pacific Lines March 2 1929. 4to. 8 x 9 in. 8 pp unpaginated. which folds out leporello accordion style into oblong folio 31.5 x 9 in. printed in red blue & black. With photo illustrations 2 maps self-printed colour-illustrated softcovers Art Deco cover art by Maurice Logan 1886-1977 noted California expressionist & watercolour painter minor shelfwear slight dustsoiling still VG copy. First edition thus of this nicely illustrated and uncommon rail & automobile guide to the Southern Pacific Redwood Empire Tour with stops in Grants Pass Eureka & San Francisco with sidetrip to the Shasta area and through the majestic Redwoods long the Northern California coast. No copies in Worldcat 3 copies of 1930 edition Marin Bancroft SMU. Southern Pacific Lines, paperback
193363335Los Angeles CA: Security-First National Bank of Los Angeles 1933. 8vo. 4 x 9 in. which folds out into large 24 x 36 in. street map street index references at right border inset pictorial Motor Map of Southern California on verso w/ Imperial Valley inset slight age toning very minor shelfwear still a VG copy. First edition thus of this popular map issued by Security-First National Bank of Los Angeles during the Great Depression as promotional tool and to offer quick references for tourists and business travelers to Southern California. Worldcat locates 2 copies UCSD Harvard. Security-First National Bank of Los Angeles, unknown
192856212San Francisco & Los Angeles CA: The Gray Line Association Inc. 1928. 4to. 16 pp unpaginated. printed in blue & orange colour-tinted photos text illustrations 1 large double-page centerfold map. Self-printed colour litho softcovers cover art views of California scenic spots & missions pictorial colour map on back cover center crease as issued minor shelfwear dustsoiling still VG copy. First edition thus of this nicely printed travel brochure for Gray Line tours in California during the late 1920s with this one including tours to Golden Gate Park the Cliff House Oakland Berkeley Giant Redwoods Chinatown after dark Mt. Tamalpais Santa Cruz and the special private car service available in Lincoln Pierce Arrow and Packard Limousines. Worldcat locates 2 copies. The Gray Line Association, Inc., paperback
193162443Oakland CA: Oakland Tribune 1931. One Elephant folio map sized 22 x 34 in. printed on blue-tinted paper stock w/ scale of 1:1520000 and includes 6 different inset maps fold creases minor dustsoiling thumbing still VG bright copy. First edition thus of this well-executed and scarce automobile travel map issued by the Oakland Tribune at the onset of the Great Depression with specific mileage tables for traveling on U.S. Highways 99W 99E 99 40 & 101 with distances calculated from Oakland. Inset maps include Eastbay & Vicinity Sacramento Fresno Santa Clara & San Jose Bakersfield and Stockton CA. This automobile motoring map adapted and enhanced the 1923 and 1927 Oakland Tribune maps. Worldcat locates 2 copies CA Hist. Soc. Bancroft Oakland Tribune, unknown
193163324Yosemite National Park & San Francisco CA: Yosemite Park and Curry Co. Printed by H.S. Crocker Co. Inc. 1931. 4to. 8 x 9.2 in. 15 1 pp. printed in double columns. Photo-illustrated throughout 1 large double-page pictorial map by Della Taylor Hoss and added colour & text illustrations. Self-printed photo-illustrated softcovers center fold as issued minor dustsoiling NF copy. First edition thus of this promotional brochure touting the attractions of visiting Yosemite National Park for vacation as well as the advantages of riding in the Yosemite Transportation System Y.T.S. stage buses with open canopies “a proper impression of the grandeur.†Hoss 1901-1997 seldom drew maps and is best remembered for her book Trees of Yosemite as well as illustrator for Ansel Hall’s Location Map Mesa Verde National Park. She was married to Hermon Hoss the attorney for the Yosemite Park & Curry Co. and also the sister of noted pictorial map creator Ruth Taylor White 1902-1985. See: Dori Griffin Mapping Wonderlands: Illustrated Cartography of Arizona 1912-1962 2013 pp. 189-192. Yosemite Park and Curry Co., Printed by H.S. Crocker Co., Inc., paperback
191756148San Francisco CA: Desmond Park Service Hotels and Tours Union Lithograph Co. 1917. 4to. 8 x 9 in. 30 2 pp. printed in green & black throughout green colour-tinted photos throughout colour text illustrations 2 colour-tinted maps self-printed softcovers center crease as issued minor dustsoiling thumbing couple very minor closed tears still VG- copy. First edition of this very scarce first brochure issued by the Desmond Park Service after they were awarded the 20-year concession to operate camps stores a dairy and garage saddle horse service and transportation facilities in Yosemite. However the project required the construction of two major lodges improving the camp sites and the company struggled through financial difficulties resulting in the fact that the company changed its name to the Yosemite National Park Co. Dec. 12 1917. Worldcat locates 1 copy UC Berkeley; See: Linda W. Greene Yosemite: The Park and its Resources 1987 Concession Operations. Desmond Park Service, Hotels and Tours, [Union Lithograph Co.], paperback
192850929Victoria BC: The Fred Cox Service Ltd. label pasted over British Columbia Advertisers Engineering & Architectural Design Dept. ca. 1928. One oblong atlas folio map. 42 x 28.5 in. when unfolded 5 x 10.75 in. when folded. Printed in red white & blue w/ roads indicated in red. Preserved in original advertising map folder tan covers printed in red on front & back advertising Gutta Percha Tires and the Auto Service Club of British Columbia minor chipping to corners of covers toning; map w/ couple very small closed tears at creases very slight wear still VG- copy w/ ink annotations on back cover of folder. First edition of this scarce automobile travel map through the Pacific Northwest and British Columbia during the Roaring 20s with detailed mileage indicated between destinations. There is inset detail map of the Peace River District and Peace River Block West to Hudson Hope showing roads and trails. Worldcat locates 1 copy Univ. of Wash. The Fred Cox Service, Ltd., label pasted over British Columbia Advertisers, Engineering & Architectural Design Dept., unknown
1962164713Detroit: General Motors 1962. First Edition. First Edition. ST 21. Illustrated profusely with black-and-white diagrams and photographs. <br /> <br /> The 1963 Chevrolet Corvette was the first model of a second generation of Corvettes known as the C2. The release represented a major design change from previous models incorporating a new body and chassis and also presented the Corvette as a coupe for the first time. <br /> <br /> Very Good plus in perfect-bound wrappers lightly toned at the wrapper edges. General Motors unknown
192256211Denver CO: Western Colorado Chamber of Commerce The Denver & Rio Grande Railroad Welch-Haffner Printing Co. 1922. 4to. 23 1 pp. With colour photo illustrations throughout 1 double-page centerfold map of the Mesa Verde National Park Circle Trip National Park & Park Highway Map in colour D&RG Western RR map. Colour-illustrated softcovers w/ cover art of 1920 touring sedan driving scenic highway center crease as issued minor shelfwear minor dustsoiling to fore-edges still VG copy. First edition thus of this promotional automobile tour guide to Western Colorado with section devoted to Mesa Verde National Park and the Cliff Dwellings. Also included are photos and descriptions of Trout Lake Ophir Loop Ouray as well as the mining agricultural and other economic opportunities. Worldcat locates 5 copies. Western Colorado [Chamber of Commerce, The Denver & Rio Grande Railroad, Welch-Haffner Printing Co., paperback
194059321Havana Cuba: Cuban Tourist Commission ca. 1940. 8vo. 12 pp unpaginated. folds out leporello accordion-style format printed in red blue & black photo illustrations & map on recto large map of Cuba’s Central Highway on verso slight shelfwear NF. First edition of this scarce travel brochure touting the advantages of U.S. tourists to bring their own cars and travel over the Carretera Central which ran the entire length of the Island from Pinar del Rio to Santiago de Cuba over 700 miles. The highway construction launched in may 1927 and when finished proved very popular as a means to see the island. Tourists could bring their own cars from Tampa Miami or Key West on a ferryboat and travel through Cuba. No copies in Worldcat. Cuban Tourist Commission, unknown
195563056New York: Thomas Y. Crowell Co. 1955. 8vo. viii 6 274 pp. Publisher’s half-beige cloth over blue boards black lettering on spine slight toning to fore-edges minor shelfwear w/d.j. splendid wraparound pictorial map cover art depicting regional and local foods across the U.S. slight darkening to spine very minor edgewear still NF/VG copy inscribed by author on first dedication page “To Bessy Morris Eat & have fun.†First edition inscribed of this gastronomical memoir and guidebook by the esteemed authority on the best restaurants to be found while traveling the back roads of America in the first half of the 20th Century. Although Hines could barely cook he was a consummate traveling businessman whose adventures encouraged him to search for the best restaurants keeping notes and eventually writing his iconic guidebooks advising on restaurants and eateries wherever the tired motorist may stop. Prior to modern guidebooks ratings websites and other travel advisories Hines was an investigative epicurean who not only kept meticulous notes on the meals he ate but visited the kitchens and even the garbage outback to confirm cleanliness standards. He partnered in 1952 with Roy Park to form Hines-Park Co. in Ithaca NY and later began marketing everything from ice cream to cake mixes. Scarce in original dustjacket or signed. Thomas Y. Crowell Co., hardcover
193763534Seattle WA: Carl W. Art Lloyd Building 1937. 12mo. 109 3 pp. Illustrated title text illustrations throughout. Quarter-green publisher’s cloth over Spruce wooden covers black decorative lettering on front cover very slight chipping to couple corners still a VG bright copy w/ bookseller’s label for Frederick & Nelson on front pastedown. First edition of this surprisingly scarce and inventive travel guide for motorists and travelers to Seattle Tacoma & Spokane as well as Vancouver and Victoria BC at the end of the Great Depression modeled off of the author’s very successful “Curious California Customs†1935. Alongside such landmarks as the Frozen Fish Aquarium Meany Hotel Smith Tower & the Persian Dining Room Herrick 1894-1994 breezily details as well the famed Shell House at the University of Washington where George Pocock built racing shells for West Coast championship rowing teams; Maneki’s Japanese-American restaurant at 212 Sixth South or the several Chinese-American restaurants along King Street where the wait staff speak Oxonian English. Herrick Steake was married to Spokane WA realtor printer and publisher Arthur Steake her father H.A. Herrick was a prominent New York newspaperman and in the 1930’s she tried her hand on inventive guidebooks. This work includes illustrations created by students at the famed Cornish School in Seattle. Carl W. Art, Lloyd Building, hardcover
191820597Syracuse NY: Franklin Automobile Company 1918. Very Good/No Dust Jacket As Issued. <br /> A remarkably sophisticated manufacturer-issued automotive catalogue issued at the height of Franklin's influence this volume functions simultaneously as a luxury sales presentation and a technical exposition of the company's distinctive air-cooled engineering philosophy.<br /> <br /> Unlike many contemporary automobile catalogues that relied primarily on promotional imagery Franklin devoted substantial space to explaining mechanical construction operating principles and performance advantages presenting its automobiles as advanced engineering achievements for a technically minded and affluent clientele.<br /> <br /> Among the most substantial American automobile catalogues of the late Brass Era it captures the intersection of industrial innovation luxury marketing and consumer culture at a moment when competing visions of automotive technology were still actively contested. The survival of the original June 5 1918 price sheet further enhances its documentary value preserving a notably complete record of one of America's most innovative automobile manufacturers and its effort to educate prospective buyers as well as sell them a car.<br /> <br /> CONDITION: Very Good. The bindings are tight and square. Text is clean with light even age-toning throughout. Moderate shelf handling is present with rubbing to the lower corners and a small scuff mark centered on the spine. The photographic plates remain bright and well-preserved.<br /> Laid-In Material: The original printed price sheet titled 'Effective June 5 1918' remains present and well preserved. HISTORICAL SIGNIFICANCE -<br /> Founded in Syracuse in 1902 the Franklin Automobile Company emerged as one of America's most innovative automobile manufacturers. While competitors largely embraced water-cooled engines Franklin built its reputation around air-cooled technology lighter construction and advanced engineering solutions. The company attracted buyers who viewed the automobile as a technical achievement as much as a luxury product.<br /> <br /> This 1918 catalogue was issued during Franklin's most influential period when the company had established itself as a respected producer of premium automobiles. The publication demonstrates how Franklin communicated its engineering advantages to potential customers using technical explanation as a marketing strategy. As such it serves as both a sales catalogue and a primary-source record of early twentieth-century automotive thought.<br /> <br /> Today Franklin occupies an important place in American automotive history because it pursued an alternative technological path that challenged industry norms. The catalogue captures that distinct identity at a moment when the future of automobile design remained open to experimentation and competing engineering philosophies.<br /> <br /> SCHOLARLY FEATURES<br /> Automotive Innovation: Documents Franklin's pioneering commitment to air-cooled engines at a time when water-cooled designs dominated the American market.<br /> Engineering Culture: Reflects an era when manufacturers actively educated consumers about mechanical principles assuming a technically curious audience.<br /> Industrial Design: Illustrates the relationship between engineering innovation and luxury branding during the Brass Era and immediate postwar automotive market.<br /> Corporate Identity: Presents Franklin's engineering philosophy as the company's defining competitive advantage rather than focusing solely on appearance or comfort.<br /> Documentary Value: The surviving price sheet preserves contemporary pricing data rarely retained with trade catalogues.<br /> <br /> SUBJECTS: Franklin Automobile Company Air-Cooled Automobiles Early Automotive Engineering American Automobile Industry Brass Era Automobiles Automobile Design Technical Sales Literature Industrial Design History Syracuse New York Manufacturing Automotive Advertising Transportation History Automobilia Trade Catalogues Transportation History Industrial Design Corporate Publishing Technical Manuals Automotive Ephemera. Franklin Automobile Company unknown