Automobile

1963 · 53157 — Lansing MI: Oldsmobile Division General Motors Corp. 1963-1964. Two vols. 1st - 4to. 106 2 126 pp. first section leaves printed on thick card stock some colour-printing thumb tabs at far right margin text illustrations diagrams with supplement sections printed in gold blue pink & beige coloured papers. Red padded vinyl 3-ring binder silver lettering stamped on front cover & spine rounded corners faint tidemark to fore-edges of some of the leaves very minor shelfwear VG; 2nd - Oblong 4to. 13 x 9 in. 124 pp unpaginated. printed on alternating thick and thin card stock with 286 nylon upholstery leather and simulated leather vinyl samples tipped in; w/ 27 paint samples bound spiral bindings including 9 mylar oversheets which are used to show colour combinations for different makes of Oldsmobile models. Original padded red vinyl 17-ring binder embossed raised silver lettering on front cover silver lettering on spine rounded corners minor tidemark & soiling to far lower right corners of text leaves still G- copy. First edition of these very scarce dealer showroom catalogues for the 1964 Oldsmobile automobiles which featured the introduction of the Oldsmobile 442 a muscle car option on the F-85/Cutlass platform to compete with the Pontiac GTO the F-85 fitted with cast-iron 6-cylinder and V-8 engines; and Jetstar I which was to compete directly with the Pontiac Grand Prix. The Starfire Oldsmobiles featured brushed-aluminum side trim with brand new sheetmetal and grille and taillights as well as the introduction of a concave rear window which blended well with the hardtop roofline. The new Jetstar 88 and Jetstar I models were the least expensive and sportiest models of the full-size Oldsmobiles and the 394 cubic inch Starfire Rocket V-8 was Oldsmobile’s highest output engine at 345 horsepower. The original dealer showroom catalogues complete with all the possible upholstery and paint combinations have become quite scarce and the product selling information catalogue complete with all of the 1964 updated package information and comparative price and selling points with Ford Pontiac and Chevolet provide an invaluable sales reference for these Mid-Century Modern classics. No copies located in Worldcat. Oldsmobile Division, General Motors Corp., hardcover