Dryden

Confidential inside facts for 1940. A manual for the use of Studebaker salesmen.

1939 · 58975 — South Bend IN & Chicago IL: Studebaker Corporation Plastic Binding Corp. 1939. Oblong 4to. 12.25 x 9.25 in. 114 pp. w/ thumb tabs at fore-edge of textblock. Illustrated title in blue gray & black. Illustrated throughout many black & white text illustrations photo illustrations diagrams many printed in blue gray & black. Colour-illustrated flexible plastic-comb binding as issued yapp edges rounded corners some wear & scuffing minor lifting to original cellophane laminate on covers still VG- copy w/ former ownership markings on front cover for James Langdon and his brother Harold “Slim†Langdon who operated a garage and Studebaker dealership in Clackamas County OR. First edition of this nicely illustrated Studebaker dealer’s salesman manual detailing the very successful 1940 Studebaker models which featured the influence of the streamlined designs of Helen Dryden in consultation with the equally famous contemporary industrial designer Raymond Loewy who began his contract with Studebaker in 1936. The 1940 Studebaker lines featured the President & Commander lines. The 1940 Studebaker models included 4-door sedans 2-door coupes and 2-door Club Sedans fitted with dual sidemounted spare tires. They came stock with cigar lighters clock and dual horns and ran on a 122 in. wheelbase. This manual includes tips for the Studebaker salesmen on performance comfort safety dependability and fuel economy. In addition there is a well-illustrated section on 1940 Studebaker commercial cars. Dryden 1883-1972 was an acclaimed woman artist earning over $ 100000 a year in the 1930’s when her designs first appeared with Studebaker. Dryden continued to work with Loewy at Studebaker until 1940 when she mysteriously drops from the public eye only to make a short appearance in a series of 1956 New York times articles on her dispute with the Welfare Department. No copies in Worldcat; See: Ed Heys Helen Dryden: Fashion Illustration and Automobile Hardware Design Hemmings Daily Feb. 17 2016; Raymond Loewy and Streamline Moderne The Old Motor August 12 2013. Studebaker Corporation, Plastic Binding Corp., unknown