Bernays, Edward L.MareMagnum
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"Public relations Counsel Edward L. Bernays was the advisor of presidents from Coolidge through Eisehhower, and his clients included the United States Government." - from case. Narrated by Merwin Smith. Unmarked with average wear. A sound copy. Bibliographic references: Larson 3, Cole p.27. Audio Book
218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays "... Tries to set down the broad principles that govern the new profession of public relations counsel... This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book
218 pages. Second printing of the 1923 first edition. "The first book to be devoted exclusively to an occupation which is gradually becoming of overwhelming national importance." - N.Y. Times Book Review. Unmarked with moderate wear. Binding tight. Dust jacket now preserved in glossy new archival-grade Brodart cover. A quality vintage copy of this highly significant work. A wonderful addition to the bookshelf of any prominent public relations professional. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book
159 pages. Third printing of the 1928 first edition. The landmark work by the man who has come to be known as "The Father of Spin." "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - from page 9. Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business and the Public; Propaganda and Political Leadership; Women's Activities and Propaganda; Propaganda for Education; Propaganda in Social Services; Art and Science; The Mechanics of Propaganda. Average wear. Unmarked. Binding intact. Moderate age-toning to contents. A sound early copy of this profoundly influential work. Bibliographic references: Cole p.14, Larson p.9. Book
First edition of this public relations classic. 374 pages. Suggested reading list. Index. Bernays "presents his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket (not included with this copy). Author, a nephew of Sigmund Freud, conducted many influential large-scale public relations exercises on the American public and has come to be known as the "Father of Spin." His techniques remain very much at work in today's news. Includes replica dust jacket preserved in archival-grade Brodart. Above-average wear. Front hinge open where front free endpaper removed. Remnants of dust jacket flaps affixed inside each board. Light tanning to endpapers and contents. A worthy reading copy. Bibliographic references: Larson 11, Cole p.28. Book
pp. xiv, [2], 128. Second printing of the 1940 first edition. Specially printed in connection with the national program of Appreciate America Inc. "At this very moment attempts directed, financed, or encouraged from Europe, Asia, and even from within our borders are being made to destroy our national unity and morale, to create and enlarge differences among us which might make for confusion, panic, and collapse, if we were attacked by an enemy." - vii. Bernays designed this plan to galvanize the ties of common interest of Americans for the purpose of achieving a strong national morale. His plan includes "proved methods of persuasion, of influencing, of crystallizing and mobilizing public opinion." - viii. Chapters include: What is Democracy; Speak Up for Democracy; What Democracy Means to You; Accusations and Answers; Saboteurs of Democracy; How to Speak Up for Democracy - General; Planned Events - Backbone of Your Campaign; Planning to Speak Up for Democracy; Holidays and other Celebrations - Springboards for Democracy; The Press; Using the Mail/Pamphlets/Leaflets; The Forum Discussion; Radio/Motion Pictures/Other Media; Youth; plus a variety of important information useful for campaigning. Boards illustrated in patriotic red, white and blue motif. Prior owner's details atop front free endpaper. Lacking cloth backstrip. Above-average external wear. Binding tender but intact. A worthy copy of this important Bernays work. Bibliographic reference: Larson 12. Book
Signed and inscribed by author upon front free endpaper. 849 pages including index and black and white photographic plates. "... Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Light wear to book. Binding sound. Few drops of soiling to fore-edge. Infrequent underlining and marginal lines. Average wear and soiling to price-clipped dust jacket now preserved in archival-grade Brodart. A magnificent addition to any public relations collection. Bibliographic references: Larson 3, Cole p.27. Book
Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
316 pages. Published in cooperation with The Emergency Committee for Reappraisal of U.S. Overseas Policies and Programs, and The Overseas Press Club Foundation, Edward R. Murrow Memorial Fund. In light of the communications revolution of the last fifty years, this work addresses the urgent need for the U.S. Overseas Information Agency (USIA) to "be brought into line with changed political conditions, the new techniques of communication, and the findings of social scientists." - from Preface. Moderate wear. Binding intact. Usual library markings. A sound copy. Book
2004RO20187840LE CHERCHE MIDI. 2004. In-8. Broché. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 245 pages.. . . . Classification Dewey : 843.01-Nouvelles
Paris, Robert Laffont, 1969, 23'5 x 15 cm., láminas en papel couché, 462 págs. - 1 h.
Tours, Alfred Mame et Fils, sin fecha, (hacia 1900), 27 x 19,5 cm., tela original, frontis + 302 págs. incluso láminas e ilustraciones intercaladas + 1 hoja.
2000203867Couverture souple. Broché. 117 pages. Annotations sur la première page.
1999R150190129ACTES SUD. 1999. In-12. Broché. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 117 pages- couverture contrepliée. . . . Classification Dewey : 843.01-Nouvelles
ISBN : 2742725210. ACTES SUD. 1999. In-12 Carré. Broché. Bon état. Couv. convenable. Dos satisfaisant. Intérieur frais. 117 pages- couverture contrepliée
2006R240121932TELERAMA. 2006. In-16. Broché. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 28 pages. . . . Classification Dewey : 843.01-Nouvelles
2006R100071026Télérama. 2006. In-16. Broché. Bon état, Couv. convenable, Dos satisfaisant, Papier jauni. 28 pages agrafées.. . . . Classification Dewey : 843.01-Nouvelles
Pink octavo; 185 p ; 23 cm. In Spanish. || Only 800 copies. || Contents: Tio -- Cura -- Stephen -- Leccion -- Las paredes oyen -- Autor -- Vestuarios -- Porno. || Short stories; Argentine.
1939R320099304DACOSTA ROGER / pour le Laboratoire DE L'HEPATROL. 1939. In-8. En feuillets. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 79 pages augmnetées de nombreuses illustrations en couleur dans et hors texte. emboitage cartonné satisfaisant.. . Sous Emboitage. . Classification Dewey : 843.01-Nouvelles
DACOSTA ROGER / pour le Laboratoire DE L'HEPATROL. 1939. In-8 Carré. En feuillets, Sous emboîtage. Bon état. Couv. convenable. Dos satisfaisant. Intérieur frais. 79 pages augmnetées de nombreuses illustrations en couleur dans et hors texte. emboitage cartonné satisfaisant. AUTEURS : LOUIS BERTRAND / PIERRE MILLE / JEAN D'ESME / MARIUS-ARY LEBLOND / ANDRE DEMAISON// ILLUSTRATIONS DE GEORGES GAUDION // SOMMAIRE : UN RÉVEILLON DANS LA BROUSSE / LES CHERCHEURS D'OR / LE SEIGNEUR-DE-LA-BAIE / LE PARADIS PERDU / LA DANSE DEVANT LE FEU
2007R160160804PLON. 2007. In-8. Broché. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 226 Pages. . . . Classification Dewey : 843.01-Nouvelles
1975R200022777CERF. 1975. In-8. Broché. Etat d'usage, Couv. légèrement passée, Dos satisfaisant, Quelques rousseurs. 221 pages.. . . . Classification Dewey : 843.01-Nouvelles
1975RO30314514Les éditions du cerf. 1975. In-8. Broché. Etat d'usage, Couv. légèrement passée, Dos satisfaisant, Papier jauni. 221 pages. Quelques rousseurs.. . . . Classification Dewey : 843.01-Nouvelles
1979ROD0015951Mon Village Vulliens. 1979. In-12. Relié. Bon état, Couv. convenable, Dos satisfaisant, Intérieur frais. 239 pages.. Avec Jaquette. . . Classification Dewey : 843.01-Nouvelles
ISBN : 2213643350. FAYARD. 2009. In-8 Carré. Broché. Bon état. Couv. convenable. Dos satisfaisant. Intérieur frais. 170 pages
