Marketing

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[Marketing]Biblio.com

Salesman's Sample Book of Watch Faces

Marketing: Candy: PhotographyABAA

MCCORMICK'S CANDY AND BAKERY MARKETING AND SALES ARCHIVE

195323230London Ontario: McCormick's Limited ca. 1953-1982. Very good . Collection of 175 C prints in various sizes: 1 One hundred and twenty-seven 3.5'' x 5'' photographs. Of these sixteen are set into posterboard displays in groups of four with the remaining 111 photos loose. The majority have only minor edgewear with a small number of loose photos showing small tears or tape to corners. 2 Twenty-four 8.5'' x 11'' prints. Moderate to heavy scuffing at corners; some foxing. 3 Thirteen 3.25 x 7/25 prints. 4 Eleven 5'' x 7'' prints. Also included: Assorted branded ephemera approximately 40 items including: company correspondence safety & sanitation posters brochures stickers three leaflets placards calendars packaging mailing envelopes inter-office memo pad petty cash slips billing and order forms. Very good plus overall with individual exceptions as noted above. Vibrant archive of marketing presentation mailing advertising and sales materials for a wide assortment of primarily candy and other confections from McCormick's Limited and affiliated bakeries - consisting mainly of a colorful collection of 175 original photographs of various McCormick products. The company was established in the 19th century as the McCormick Biscuit and Candy Company and by the years represented in this collection was owned by George Weston Limited producer of Wonder Bread for the Canadian market. Concerned with promotion and publicity from its early years McCormick's was a provider of biscuits to the Dionne Quintuplets a recipient of their youthful endorsements and a donor of sizable royalties to their trust fund. In an included four-page spread from September 1967's THE MERCHANDISER the company proudly notes this connection while advertising its own advertising prowess through the decades: "The brochures are attractive and mouth-watering." Included brochures verify this claim; pictured products range from familiar vintage confections like cherry cordials and Walnut Shorties "WALNUTS make the difference"! to discontinued exotica like Ceylon Mallows Pie Face &" Fat Emma" candy bars a Minneapolis invention of the 1920s all but disappeared by the 1970s now extinct; Golden Humbugs Canada Lozenges and Sea Kings/Roi de la Mer. McCormick also produced accessories edible and otherwise through the Imperial Cone Company represented here by an illustrated leaflet with photos and dimensions of Torch Cones Buddy Waffles Sweetheart Straws etc. The small selection of dated items range from 1953 to 1982 though most materials are undated; the majority of the archive consists of product photographs in vibrant glowing color for use in promotional materials catalogs and store displays. Most of these prints date from the 1960s through the early 1970s with several showcasing 1967 Canadian Centennial packaging. Shut down in the 2000s the abandoned McCormick factory has become a tantalizing attraction to urban explorers. Though a Canadian company there is something of the quintessentially mythic innocent post-war American childhood captured in these indelible primary-color images. Simultaneously a engaging record of this important culinary company and an undeniably nostalgic document. [McCormick's Limited] unknown books

Brian Cassidy Bookseller at Type Punch Matrix · États-Unis2 750,00 $US≈ 2 326,78 €

Printing: MarketingABAA

Large Scrapbook Archive of Undergarment Packaging Samples from Consolidated Lithographing Corporation

194315313Brooklyn NY: Consolidated Lithographing Corp. 1943-1958. Hardcover. Near fine. Elephant folio. Grey cloth screw-bound boards. Measuring approximately 24" x 16.5" containing 350 color lithographed and chromolithographed paper packaging elements in a wide variety of sizes adhesive mounted recto and verso to 38 paper leaves. Additional 65 leaves blank. Top board stamped "Consolidated Lithographing Corporation." Pencil notations recording catalog numbers and dates throughout. Mild handling wear to exterior. Penned notation to cover notes "Set 5 Book 5." Likely one volume from larger company archive. Contents clean well preserved and apparently complete. Near fine overall. An enormous scrapbook of chronologically-arranged printing samples from the Consolidated Lithographing Corporation of Brooklyn preserving the company's packaging work for the undergarment industry. Labels include bands tags wraps and labels from predominantly women's products: stockings hosiery lingerie bras panties and the like. Men's and children's products also represented however socks undershirts etc. The printing processes evident in the samples evolve from chromolithography to color lithography to photo mechanical in the later examples - all vivid and exhibiting elegant postwar design. Hundreds of brands and products in total: Regent Hosiery Artemis Underthings Treo Undergaments Spick and Span Hosiery Lowenstein Fabrics Sport-Wear The Lone Ranger and Superman Branded Socks among many others. Consolidated Lithographing Corporation was founded by Jacob A. Voice around 1925 and operated as one of the finest and most prolific American commercial printers of the era specializing in cigar labels dust jackets for Doubleday liquor labels garment packaging and more. This rich archive likely containing the only extant examples of numerous works offers numerous worthy avenues for future study: from commercial printing methods to mid-century design and marketing. Consolidated Lithographing Corp. hardcover books

Brian Cassidy Bookseller at Type Punch Matrix · États-Unis2 500,00 $US≈ 2 115,25 €

[Printing]: [Marketing]Biblio.com

Large Scrapbook Archive of Undergarment Packaging Samples from Consolidated Lithographing Corporation

195841578Brooklyn NY: Consolidated Lithographing Corp 1958. Near fine. An enormous scrapbook of chronologically-arranged printing samples from the Consolidated Lithographing Corporation of Brooklyn preserving the company's packaging work for the undergarment industry. Labels include bands tags wraps and labels from predominantly women's products: stockings hosiery lingerie bras panties and the like. Men's and children's products also represented however socks undershirts etc. The printing processes evident in the samples evolve from chromolithography to color lithography to photo mechanical in the later examples - all vivid and exhibiting elegant postwar design. Hundreds of brands and products in total: Regent Hosiery Artemis Underthings Treo Undergaments Spick and Span Hosiery Lowenstein Fabrics Sport-Wear The Lone Ranger and Superman Branded Socks among many others. Consolidated Lithographing Corporation was founded by Jacob A. Voice around 1925 and operated as one of the finest and most prolific American commercial printers of the era specializing in cigar labels dust jackets for Doubleday liquor labels garment packaging and more. This rich archive likely containing the only extant examples of numerous works offers numerous worthy avenues for future study: from commercial printing methods to mid-century design and marketing. Hardcover. Elephant folio. Grey cloth screw-bound boards. Measuring approximately 24" x 16.5" containing 350 color lithographed and chromolithographed paper packaging elements in a wide variety of sizes adhesive mounted recto and verso to 38 paper leaves. Additional 65 leaves blank. Top board stamped "Consolidated Lithographing Corporation." Pencil notations recording catalog numbers and dates throughout. Mild handling wear to exterior. Penned notation to cover notes "Set 5 Book 5." Likely one volume from larger company archive. Contents clean well preserved and apparently complete. Near fine overall. Consolidated Lithographing Corp paperback

Brian Cassidy Bookseller at Type Punch Matrix · États-Unis2 000,00 $US≈ 1 692,20 €

Film: MarketingABAA

EXCITEMENT IN ENTERTAINMENT: Columbia's Theme Song for 1940-1941

194016761Hollywood / New York: Columbia Pictures / Polygraphic Company of America ca. 1940. First Edition. Hardcover. Very good. Folio. 18.5Â” x 12.25Â” approx. Metallic gold paper covered boards with titles printed in red and blue. Rubbing to boards. Some light wear at spine ends. Interior bright and sharp. In original brown card mailer worn at edges with moderate damp-staining not effecting book at one end. 50pp. Very good overall. Lavish promotional book of full-bleed and -color lithographed illustrations advertising upcoming programs for Columbia Pictures' 1940-1941 season. Likely distributed to theater owners and clearly produced well in advance of actual production the book contains a disclaimer stating that properties may not be produced precisely as advertised. And indeed most of the films advertised did not make it into theaters or did so with different stars or under different titles. Of the films included 11 appear to be completely unrealized with most of the remaining either produced under different titles with different principals or both. Most of the pictures rely heavily on Columbia's roster of contract players: Cary Grant Loretta Young Melvyn Douglas Jean Arthur etc. Star directors like Charles Vidor also feature prominently. While many of the pictures seem well on their way to production Â— with directors writers and stars attached Â— some seem to be little more than ideas such as Â“Canal ZoneÂ” or Â“I Joined the BundÂ” with generic titles evoking timely topics. In addition a handful of CBS radio plays are advertised as well including Ellery Queen and Blondie. An uncommon look into film marketing and production at the height of the studio era. Only two holdings in OCLC; especially rare with original mailer. [Columbia Pictures] / (Polygraphic Company of America) hardcover books

Brian Cassidy Bookseller at Type Punch Matrix · États-Unis900,00 $US≈ 761,49 €

[Film – Marketing – Brooklyn] Unknown AuthorBiblio.com

Scrapbook Documenting an Unconventional Marketing Campaign for The Carpetbaggers 1964 at Loew’s Metropolitan Theatre in Downtown Brooklyn

1964List3328Brooklyn New York 1964. Twenty-eight page scrapbook measuring 11 x 14 inches. Containing forty-one photographs measuring 5 x 7 inches and smaller and fifty-eight pieces of ephemera forty-three of which are filled-in entry slips from a contest. Cover with wear and large stain contents generally excellent; overall very good to excellent. The Carpetbaggers is a 1964 film directed by Edward Dmytryk based on the controversial 1961 novel of the same name which was banned in several US cities for its depictions of sexuality and violence.1 Offered here is a scrapbook documenting an unconventional marketing campaign for the filmâ€™s New York run at Loewâ€™s Metropolitan Theatre in Downtown Brooklyn. The theaterâ€™s conventional marketing tactics included contests flyering spraypainting sidewalks and distributing promotional cards for stores. Less conventional ones included employees reading a gigantic â€œoversized bookâ€ on the subway the â€œSubway ballyhooâ€ erecting eight large fake telephone booths and carrying a suitcase reading â€œIâ€™M ON MY WAY TO SEE THE CARPETBAGGERS AT LOEWâ€™S METROPOLITANâ€ the â€œWalking ballyhooâ€. The photograph of this last tactic shows a man who at least resembles Adlai Stevenson looking at the suitcase as he walks by; the caption reads: â€œLetâ€™s start off with a question. . . . IS THERE ANY REASON WHY ADLAI STEVENSON OUR AMBASSADOR TO THE U N. . . . . SHOULD NOT BE ADVISED THAT THE â€˜CARPETBAGGERSâ€™ WERE AT THE LOEWâ€™S METROPOLITAN THEATRE.â€ All thirty-seven of the various tactics are listed in a caption at the end of the scrapbook. The scrapbook also acts as a document of Downtown Brooklyn in 1964 especially its then-bustling shopping area on Fulton Street. Stores include Woolworthâ€™s E.J. Korvetteâ€™s Bondâ€™s Bunnie Towne and more. Though mainly department store interiors it also shows in several shots the subway entrances and cars street scenes smaller shops and restaurants and the exterior and lobby of Loewâ€™s Metropolitan. Opened in 1918 the theatre closed in 1996 and re-opened in 2002 as a church. The Carpetbaggers received mixed reviews and its share of controversy particularly for a nude scene which had to be cut from the US release. In response to the controversy actress Carroll Baker who appears in the nude scene told the New York Times that her â€œchildren have seen things on the benches of Central Park that have never been shown in movies.â€2 Of interest to historians of film and film marketing and of the Downtown Brooklyn neighborhood. 1 Dawn B. Sova â€œThe Carpetbaggersâ€ in Literature Suppressed on Sexual Grounds Facts on File 2006: 39â€“41. 2 â€œHollywood Candor; Carroll Baker Defends Her Nudity in Filmsâ€ The New York Times June 14 1964 9. unknown

Auger Down Books · États-Unis750,00 $US≈ 634,57 €

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