Bernays, Edward L.MareMagnum
1 538 résultats
218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays "... Tries to set down the broad principles that govern the new profession of public relations counsel... This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book
Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
L'autrice è laureata in giurisprudenza, ha un master in gestione aziendale ed ha lavorato nell'area marketing di aziende italiane e multinazionali. Copertina leggermente stanca agli angoli, ai margini e alle estremità del dorso; piatto posteriore lievemente macchiato. Pagine salde alla cerniera, con ampio margine, lievemente ingiallite, così come i tagli. Presenti sottolineature, segni a margine del testo e piccole note a matita. Numero pagine 143. USATO
255 pages. Index. Black and white photographic plates. Cheskin was a renowned marketer with many successes to his name, including the development of the Marlboro man. In this book he "unveils tested techniques which guarantee sales success." - from dust jacket. Book clean and unmarked with light wear. Binding tight. Average wear to dust jacket which is now preserved in glossy new archival-grade Brodart. A quality copy of this classic marketing work. Book
Complete in 4 volumes (i.e. 7 physical volumes): I: xxvii,1047pp., II (in 2 parts): xxxi,1409pp., III (in 2 parts): xxxi,1455pp., IV (in 2 parts): xxxi,1236pp., hardcover (editor's green cloth bindings with gilt lettering, few corners slightly bumped), good condition, [This reference work for art dealing in Great-Britain covers the period 1801-1820, with indexes of paintings, owners and previous owners], rare, total weight: 14kg., S84393
<p>15x15 cm, brochure editoriale, p. (36). Campagna pubblicitaria Pirelli del 1966. I testi di Arrigo Castellani hanno per tema il viaggio e sono stampati al recto delle pagine in contrasto chiaroscuro con le grafiche geometriche di Pino Tovaglia. Assai raro.</p>
(Codice PU/0028) Fascicolo originale In 4° (32,5x24,5 cm) 36 pp. Contiene la tavola serigrafica originale a colori vincitrice del concorso. Con le motivazioni del premio e le riproduzioni delle altre opere concorrenti. Brossura editoriale, copertina in parte scolorita, interno in buono stato (alone marginale della pagine). Tavola in ottimo stato. Raro, prezioso cimelio. ~~~ SPEDIZIONE IN ITALIA SEMPRE TRACCIATA
Oblong 4to., First Edition thus, text in English, title and text in blue and black, with very numerous delightful cartoons throughout, neat signature on title; original illustrated wrappers, wire-stitched as issued, yapped edges, covers mildly age-soiled else a very good, clean copy of a rare booklet. One of the world's oldest trademarks, 'Bibendum' (the 'Michelin Man') was created in 1898 by cartoonist Marius Rossillon ['O'Galop'] at the instigation of Andre Michelin. The figure's first mass appearance was on the company's famous poster of 1898 since when it has continued to represent the Michelin company in over 150 companies. This very scarce booklet was produced to mark the figure's twenty-fifth anniversary. Since text and captions are entirely in English (but printed in France) we assume that this is the English version of a French promotional publication. A RARE SURVIVAL.
Circa 1993. Front cover reads "Jay Abraham's Mastermind Marketing Program - My Life in Marketing". Light wear. Unmarked. Nice set. Book
152 pages. Commemorates the unique relationship between Edward L. Bernays and the Public Relations Quarterly. Bernays was considered the dean of modern public relations. He also helped introduce and popularize the works of his uncle Sigmund Freud to the English-speaking world. Clean, bright and unmarked. Tight and square. Light wear and rubbing to covers. Nice copy. Book
320 pages. Index. Intended "... primarily to point out a correlation between business and government practices, to show how the behavioral sciences and objective research can be used to solve national and international problems, as well as business problems, and pinpoint problem-solving procedures, as opposed to subjectively motivated actions in the psychosocial and socioeconomic realms." - from page 11. Average wear. Binding intact. Prior owner's name inside front cover otherwise unmarked. A sound working copy. Book
ix, [3], 642 pages. Index. Over three-hundred illustrations, including many wonderful black and white plates at back. "The culmination of many years of work in the gathering of material and weaving the story of one of the world's most potent instruments for the development of manufacture, trade and industry." - Foreword. Former library copy rebound in gray buckram with usual markings. No dust jacket. Above-average wear. Binding intact. A worthy reference copy of this fascinating history. Book
119 pages. Introduction by Lou Handman, composer of "Are You Lonesome Tonight" and many other hits states in part "I know of no one who could be more capable to write a book on the songwriting and music publishing business". Average wear. Unmarked. Binding intact. Nice copy of this nostalgic work. Book
Hardcover Like New. Ships from publishers directly but must allow a minimum of 20 - 25 business days shipping time.
Camillo Manfroni L'opera del genio all'estero, i banchieri, i mercanti, i colonizzatori vol. I e II. , La libreria dello Stato 1900, Libri usati in buone condizioni. Pagine ingiallite, scollate dal dorso e finemente illustrate. Tagli irregolari, bruniti e con barbe. Copertine flessibili cartonate con segni d'usura. La copertina del volume I è scollata .Vol. I e II Buono (Good) . <br> <br> <br> 647<br>
22 voll. di pp. 13000 circa, cm 22x15, rileg. edit. cartonata. contiene: Marketing, Amministrazione e bilancio, Strategia, Organizzazione e gestione risorse umane, Budget e controllo di gestione, Finanza e azienda, Innovazione e tecnologie informatiche, Impresa banche e mercati finanziari, Valutazione delle aziende, Corporate governance, Distribuzione, Marketing dei mercati internazionali, Vendite e trade marketing, Gestione e sviluppo dei brand, Microeconomia per manager, Macroeconomia, Piccole e medie imprese, Diritto societario, Fisco e imprese, Società a responsabilità limitata, Dizionario di business English Inglese Italiano e viceversa.
Antonio Genovesi Lezioni di commercio o sia d'economia civile dell'ab. Antonio Genovesi (parte seconda). , Remondini 1788, Copertina con segni d'uso ai margini econ usura del tempo, Frontespizio con alcune fioriture e gore, Dorso usurato e con piccole mancanze, Tagli con segni d'umidità. Buono (Good) . <br> <br> Copertina rigida <br> 260<br>
199 pages. Black and white illustrations. "Jerry Goodis is considered by many to be the most imaginative advertising man in Canada. The work that Jerry inspired through his advertising agencies has become legendary." - from back cover. Clean and unmarked with light wear. A quality copy. Book
64 pages. Features: Quetico to Fort Frances - Part I - Art Russell and Bob Lincoln begin a canoe trip - article with photos; Fur News from North of 57 - Part II - article with photos of Jack Blanchard and his cabin, and a big British Columbia lynx; Catch Trout and Like It; Little Brook Big Trout - ; We Do get a Thrill - bagging a big moose; War Comes to Shadow Lake - Chapter XI - includes photo of Chas. E. Yeates with a Northern Ontario brush wolf, and five mountain lions killed by W. E. Green and party in the Manti Forest, Castle Dale, Utah; Mossberg's New Safe .22, the 51M; Keystone Deer Trails; Marketing Angora Wool; Article on digging wild ginseng roots; Cooning in Litchfield Hills; Hardluck Trapline; Fur Markets; Many great vintage ads; and much more. Unmarked with average wear. Covers detached but present. A worthy vintage copy of this great issue. Book
199 pages. Footnotes. Blbliography. Oblong 11" x 8.5". Profusely illustrated with reproductions of marvelous archival black and white photos and trade literature. "Most prairie settlers had to purchase materials for their homes and farm buildings. This work describes the massive lumber industry that grew to supply this vast market and the influence the industry exerted over farm building design during the formative years of 1880 through 1920." - from back cover. Contents clean and unmarked. Binding sound. Light external wear. A quality copy of this fascinating work. Book
112 pages. Features: du Maurier colour photo cigarette ad inside front cover; Short article on the Yippies with small photo of Rubin; Dispute between Simon Wiesenthal and the West German Red Cross; Short article on W.A.C. Bennett of B.C.; Heward Grafftey's assessment of Quebec Premier Jean-Jacques Bertrand; Editorial on Student Power; Vintage full-page colour ad for Scotiabank's cheque guarantee card; Sensational two-page colour photo ad for the 1969 Pontiacs - Grand Prix, GTO and Firebird; Nice 2-page colour photo ad for the Oldsmobile Delta 88; Pauline Jewett's plan for new independent parties within parties - outside Parliament; Student Discontent; Toronto the Cool - article with nice colour photos; They Chose Toronto as the place to do 'Their Thing' - Jim Mercer, Sylvia Feigel, Jack Bidnik, Irene Bashuk, Jan Kuypers, Terry O'Malley; Two pages of great colour photos of fashion on Toronto's streetcars; Bessie Hart's move to Toronto from Newfoundland; Status Guide to Toronto; Are You Psychologically Equipped to Live in Toronto?; Jake Gaudaur - head of the CFL; Penman's underwear ad filmed at Niagara Falls; Where Can Ben Ginter Make His Next $30 Million? - Unions and Politics are plaguing the former cat driver; Timy Time - God Bless Him - article with photos; Great vintage colour photo ad for Polaris snowmobiles; Excellent two-page colour photo ad for Massey-Ferguson's Ski Whiz snowmobiles; Full-page black and white photo ad for Volvo cars; Full-page black and white photo ad for milk sponsored by the Ontario Milk Marketing Board; Gorgeous colour photo ad for the Ford LTD; Nice full-page colour ad for Canada Savings Bonds; Nice colour photo ad for the Chrysler New Yorker, 300 and Newport; Nice full-page colour photo ad for the 1969 Mercury Cougar; Full-page colour photo ad for the 1969 Mercury Montego; How Nancy Greene is Becoming a Money Machine; Nice Triple Crown Whisky ad inside back cover; Dunhill cigarette ad on back cover. Average wear. Address label on front cover otherwise unmarked. A sound copy. Book
50 pages. Articles: We Can Thank Tojo! - documenting wartime infrastructure development in the northwest, with photos; Beware the Black Market - in the US, gangs of criminals have organized illicit marketing of rationed goods; Barney Ross's Biggest Boat - photo-illustrated article on the boxer who permanently kayoed 22 Japs on Guadalcnal; Boom-Town Boarding house - "Maw" Stanbery's Hollywood Home for Young People - article with great photos; It's Time to Say Good-bye - Part 1; Strategy on Ice; Lady with Wings - Conclusion; Woman-Talk; Liberty Goes to the Movies; Vox Pop; Just Between Ourselves. Ads:"Food Will Build a New Canada" - war-themed ad inside front cover by the Government of Canada; Unique Canadian National / Canadian Pacific one-page ad entitled "War Whoop - 1943 Model" likens the horn of a train hauling war goods to the whoop of a native fighter; Nostalgic one-page ad for Heinz Foods; Interesting ad by Gooderham & Worts (distillery) is military in nature and explains how their alcohol has many military applications; Uncommon one-page two-colour ad by GM and Ford promotes "Victory Service" on all makes and cars of trucks; Wonderful two-colour centrefold ad for Victory Bonds shows Canadians from many walks of life; Listerine; All-Bran; Old Dutch Cleanser (with wartime wives illustration); Ritz Crackers - military-themed illustration; Nice back cover colour ad for Mercury socks for men shows sailor on bench with gal. Inside back cover is an utterly unique two-colour ad promoting better nutrition for better health to support the war effort - with an illustration of Hitler's head being stabbed and hammered by four figures representing calories, minerals, proteins and vitamins. Cover photo of flyboy who has sunk a U-boat. Somewhat above-average wear. Moderate external soiling. A sound vintage copy. Book
Features: Cover photo of a 1935 model 845 Silver Arrow; Photo of Pierce bus at work in the Bay area inside front cover; 1915 Pierce-Arrow news items; photos of a 1910 6-48 close-coupled touring car; four photos of George R. Wood's 1915 P-A in Vancouver, B.C.; Contemporary photos of the former P-A administration building in Buffalo, NY; The Pierce-Arrow lounge at Fred Tycher's Hilton Hotel in Dallas, Texas; Several pages reproduced from the P-A Salesman, circa 1915; One Man's Family... of Pierce-Arrows! - by Roger J. Sherman of Longmont, Colorado; two- page of article reproduced from The P-A. Salesman entitled 'Dual-Valve Six Pronounced a Super Car by Critics - impression created by Extended Demonstrating trip presages Speedy Marketing of Latest Series"; Two page article reproduced from a 1960 issue of this publication entitled "Buffalo to New York via Gas Buggy" which discusses the trip of a 1901 motorette in 1922; A P-A delivers George Raft to the opening of the MGM Grand; reproduction of a 3-page article on "The Parts Division", by C.D. Cowles, Manager Parts Division; 1-page reproduction of an illustrated article entitled "Testing Pierce-Arrow Motors" by L.H. Gates, Foreman; factory photos of three Series 36 Pierce-Arrows - exterior and interior views of Mr.s Calvin Coolidge's 7-passenger French Landau, a 7-passenger Touring, and a 3-passenger Coupe. Back cover features reproduction of a Pierce 'Certificate of Efficiency'. Moderate wear. Date written atop front cover else unmarked. A quality copy. Book
282 pages including index. Black and white plates. Traces the development of patent medicine promotion and criticism, relating it to broader trends in health, education, journalism, marketing, and government. Illustrates, through fascinating case histories, the various stages of patent medicine development... Is concerned with the why of quackery, which leads to a paradox: the rise of scientific medicine and the apogee of unrestrained nostrum vending coincide. Medical quackery remains an important theme in American social and intellectual history because vast numbers of people continue to employ an anti-rational approach in their quest for health." - from dust jacket. "A most significant contribution, not only to medical history but to the broad field of sociology as well." - George B. Griffenhagan, Director, American Pharmaceutical Association. Moderate quantity of library markings to book. Dust jacket, now in Brodart, is unmarked with average wear and several small tears. Front hinge going. Front free endpaper affixed to front board. Illustrated back endpaper. A worthy copy. Book
380, 6 [ads] pages. Index. 7.5" x 5". Several colour and black and white plates. Attractively embossed front board. Vintage ads on endpapers. "Sir Arthur Conan Doyle, in his great study of married life, entitled 'A Duet, with an Occasional Chorus,' makes his heroine say - 'Mrs. Beeton must have been the finest housekeeper in the world. Therefore, Mr. Beeton must have been the happiest and most comfortable man'; and his hero concludes that Mrs. Beeton's book 'has more wisdom to the square inch than any work of man'. - Preface. Binding sound. Small recipe taped to verso of frontispiece. Name inside front board. Average wear to publisher's red cloth. A sound vintage copy. Wheaton & Kelly 562. Book
