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0365639168.Ghardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
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Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
367 pages including index. Spins a unique story that takes us inside a world as mysterious as Willy Wonka's chocolate factory. Packed with flavorful stories and outrageous characters that will give the true scoop on this real-life candyland. "Espionage, deception, and obsessive secrecy - it sounds more like covert warfare... A remarkable new look at an enterprise that's much nuttier than you might have thought." - People. Very light wear. Prior owner's name atop front flyleaf else unmarked. Book
20046879CBHoboken, NJ, John Wiley & Sons, Inc., 2004. gr.8°, 262 S. mit s/w-Abbildungen (Text: Englisch), original Pappband (Hardcover) mit original Schutzumschlag, Erstausgabe Schutzumschlag minimal berieben, handschriftliche Anmerkung auf Widmungs- und hinterer Vorsatzseite, sonst sehr schönes, sauberes Exemplar (Vo1 - A)
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1391291220.Ghardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
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