[DeLand Chamber of Commerce]Biblio.com
'DeLand: The Athens of Florida' Scarce 1920s Pictorial Land Boom Prospectus
21545Very Good. A visually striking and architecturally significant promotional booklet designed to position DeLand as the intellectual and cultural capital of the Florida Land Boom. <br /> <br /> Featuring high-concept graphic layouts and a dual-front cover design tête-bêche style this 28-page work emphasizes the city's unique identity as 'The Athens of Florida' through its educational institutions and citrus wealth.<br /> <br /> KEY FEATURES <br /> Visuals: Profusely illustrated with sophisticated graphic borders monochrome photography of Stetson University and local citrus groves and a vibrant full-color illustration on the inside cover. <br /> Binding: Original stapled pictorial wraps; 8 x 9.25 inches. Features a unique 'Dual-Front' graphic orientation where both the front and rear wraps serve as primary thematic covers. <br /> Content: Extensive focus on DeLand as the 'Educational Center of Florida' detailing the climate the citrus industry and the cultural life of the 'Athens' of the south. <br /> Imprint: Attributed to the Record Company of St. Augustine based on typography and OCLC records. <br /> Rarity: Scarce; OCLC locates only three institutional copies all held within Florida libraries FSU UF and the University of Miami. <br /> <br /> CONDITION Very Good -- A crisp carefully handled copy. Features a gentle vertical fold to the center likely from original mailing. A faint previous owner's name is visible on the 'fishing scene' cover but does not obscure the artwork. Internally clean with staples firm and no rust migration.<br /> Specs: 8 x 9.25 inches / 28 pages plus wraps.St. Augustine: Record Co. n.d. c. 1925-1927. First Edition. Stapled Wraps. HISTORICAL SIGNIFICANCE -- <br /> During the mid-1920s while coastal Florida cities sold surf and sand DeLand marketed itself as a refined inland 'Athens'. This prospectus is a prime example of the high-budget promotional material produced by the Record Company which utilized avant-garde graphic design to distinguish DeLand from the more rowdy 'boom towns' of the era.<br /> <br /> The booklet captures the city during its golden age of citrus and academic expansion at John B. Stetson University. Its dual-cover design-one side focusing on the sporting life fishing and the other on civic/educational status-reflects the sophisticated marketing tactics used to attract the 'educated' class of Northern investors and settlers.<br /> <br /> SUBJECTS: DeLand Florida Stetson University Florida Land Boom Citrus Industry St. Augustine Printing Educational History Volusia County Ephemera Promotional Prospectus Americana Florida History. unknown
Blind Horse Books [ABAA - FABA] · États-Unis225,00 $US≈ 190,37 €
