Coutelier

The Engineering of Consent

1956 · 237H5282 — Norman OK U.S.A.: University of Oklahoma Press. Good in Fair dust jacket. 1956. Second Printing. Hardcover. Second printing of the 1955 first edition. pp. viii 246. Index. "A well-planned public relations program says Edward L. Bernays U.S. Publicist Number 1 is executed in accordance with scientific principles. This book is based on the findings of social scientists whose dispassionate approach and methods may be likened to those of the engineering professions. A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8.; 8vo - over 7¾" - 9¾" tall; Spin Control Media Manipulation Marketing Public Relations Mind Control Thought Control Brainwashing Social Engineering Publicity Social Science Mass Mind . University of Oklahoma Press hardcover