THE HOME-SEEKER'S GREATEST OPPORTUNITY. FLORIDA LAND
1911WRCAM55624Jacksonville Fl.: Sutherland McConnel & Co. 1911. Broadside 24 1/4 x 18 1/4 inches. Faint tideline along right edge and bottom edge. Very good. A dazzling large-format promotional real estate poster touting the wonders of the Sunshine State in the early 20th century. Issued a decade before the Florida land boom really caught fire this broadside is emblematic of the promotions that led thousands to invest in their savings for the dream of a quick profit or a comfortable retirement. Advertising language is incorporated into and ranged around & inside a large arch with a citrus and floral background and two large pillars. The poster was commissioned by the Colonization Department of Sutherland McConnel & Company a Jacksonville real estate development company and was designed for use by Auck Brothers agents for Sutherland McConnel in Bucyrus Ohio. <br> <br> Among the "1000000 acres to choose from" speculators and farmers are called to the "First Grand Opening" of land in Duval County "generally considered to be the best tract for general farming purposes in the State of Florida.some 27000 acres in extent virtually in a solid body commencing within ten miles of the heart of the city of Jacksonville a most patronized South- Atlantic seaport." The poster touts Florida for its virgin soil pure water good schools fine churches a healthful climate big crops altitude and drainage and more. <br> <br> Two small "coupons" are incorporated at the bottom of the poster encouraging the interested real estate buyer to "Tear this off and mail today without fail!!" One is an order form for a promotional catalog entitled "Will Florida Land Earn Money." The other coupon reserves "a berth for me in your Special Sleeping Cars for the LandSeeker's Excursion on the First or Third Tuesday in February March or April 1911." <br> <br> Rare with only one copy listed in OCLC at the University of Florida. OCLC 22288349. Sutherland, McConnel & Co. unknown books
William Reese Company · États-Unis1 100,00 $US≈ 930,71 €
