Bernays, Edward L.MareMagnum
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218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays "... Tries to set down the broad principles that govern the new profession of public relations counsel... This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book
Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
59599BBo.J. [4 Warenabbildungen] Jirí Kolár, geboren am 24. September 1914 in Protivín, gestorben am 11. August 2002 in Prag. Tschechischer Dichter, bild
159 pages. Third printing of the 1928 first edition. The landmark work by the man who has come to be known as "The Father of Spin." "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - from page 9. Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business and the Public; Propaganda and Political Leadership; Women's Activities and Propaganda; Propaganda for Education; Propaganda in Social Services; Art and Science; The Mechanics of Propaganda. Average wear. Unmarked. Binding intact. Moderate age-toning to contents. A sound early copy of this profoundly influential work. Bibliographic references: Cole p.14, Larson p.9. Book
218 pages. Second printing of the 1923 first edition. "The first book to be devoted exclusively to an occupation which is gradually becoming of overwhelming national importance." - N.Y. Times Book Review. Unmarked with moderate wear. Binding tight. Dust jacket now preserved in glossy new archival-grade Brodart cover. A quality vintage copy of this highly significant work. A wonderful addition to the bookshelf of any prominent public relations professional. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book
Hard Cover Very Good. Not Issued With Jacket Privately Printed. 8vo - over 7¾ " - 9¾" tall. Laminated Cover has some blot finger marks due to ha ndling daily but still very strudy and crisp. Book made without d ustjacket. Very clean dirty white pages, no highlight, notorn pag es, and no writings.
19834244New Haven: Ticknor & Fields 1983. First paperback edition. Oversized Paperback. Very Good. Octavo pp. xv 76 illustrated in color. Ticknor & Fields paperback
pp. xiv, [2], 128. Second printing of the 1940 first edition. Specially printed in connection with the national program of Appreciate America Inc. "At this very moment attempts directed, financed, or encouraged from Europe, Asia, and even from within our borders are being made to destroy our national unity and morale, to create and enlarge differences among us which might make for confusion, panic, and collapse, if we were attacked by an enemy." - vii. Bernays designed this plan to galvanize the ties of common interest of Americans for the purpose of achieving a strong national morale. His plan includes "proved methods of persuasion, of influencing, of crystallizing and mobilizing public opinion." - viii. Chapters include: What is Democracy; Speak Up for Democracy; What Democracy Means to You; Accusations and Answers; Saboteurs of Democracy; How to Speak Up for Democracy - General; Planned Events - Backbone of Your Campaign; Planning to Speak Up for Democracy; Holidays and other Celebrations - Springboards for Democracy; The Press; Using the Mail/Pamphlets/Leaflets; The Forum Discussion; Radio/Motion Pictures/Other Media; Youth; plus a variety of important information useful for campaigning. Boards illustrated in patriotic red, white and blue motif. Prior owner's details atop front free endpaper. Lacking cloth backstrip. Above-average external wear. Binding tender but intact. A worthy copy of this important Bernays work. Bibliographic reference: Larson 12. Book
197143266Düsseldorf.: Mediacontact. 1971 - 1973. Original printed wrappers each signed or stamped by the contributing artists loose in publisher's grey card portfolio with printed lavbel to front cover with details of issues later protective white card box label to front cover reproducing cover of 'Art Information 1'. 11 issues. 4to. 300 x 210 mm. The complete series of both of Dietmar Kirves' art / media analyses with additional related manuscript material.'Information from artists and artists’ groups in whose working fields a consciousness-building concept is discernible.' It was with this short sentence that publisher / artist Dietmar Kirves – also known to many as a German member of the 'NO!art' movement – characterised his two publication series 'art information' and 'media news'. With the two series Kirves' aim was to create a platform for making information on contemporary art accessible to a broad public inexpensively and thus to encourage a creative dialog with the public.In the period from 1970 to 1973 Kirves asked artists belonging to various art movements – generally of an anti-art-establishment nature – to submit momentary takes on their working processes as well as examples of their work. In the 'art information' series editions by Joseph Beuys Michael Buthe Terry Fox Jochen Gerz Joel Glassman Anatol Herzfeld Jean Le Gac and Sarkis Zabunyan appeared. Hansjürgen Bulkowski Christine Franz Florian Schneider-Esleben Timm Schröder Landfried Schröpfer and Fritz Schwegler contributed to the series 'media news' 1970 – 1971.Whereas 'art information' concentrated primarily on the presentation of artists’ and artist groups’ work results and projects 'media news' brought up a wide range of socially relevant topics relating to such areas as communication motivation and psychology up for discussion. In editions of up to two hundred copies the publications were circulated by Kirves's Düsseldorf based publishing house 'mediacontact' in Germany France and America.The complete set of issues runs as follows:Art information :1. Joseph Beuys and Anatol Herzfeld - Der Stahltisch / The Steel Table 500 copies stamped2. Joseph Beuys and Terry Fox - Isolation Unit 200 copies signature stamps3. Michael Buthe - Freunde / Friends 200 copies stamped4. Jochen Gerz - 25 recent contributions to the Telephone Directory of Paris 300 copies signed & stamped5. Joel Glassman - Some Work 200 copies6. Jean Le Gac - Messages Personnels 200 copies stamped7. Sarkis Zabunyan - Wolfshunde 300 copies stampedMedia news:1. KRAFTWERK with Florian Schneider-Esleben - 100 copies stamped signed by Kirves2. REUNANZ with Hansjuergen Bulkowski and Landfried Schroepfer - 200 copies signed3. EIAG with Christine Franz and Timm Schroeder - 200 copies signed & stamped4. EFFESCHIADEN with Fritz Schwegler - 200 copies signed. Mediacontact. unknown
Hardcover Like New. Ships directly from publishers being a new release book . Pls. allow a minimum of 25 business days delivery time.
Signed and inscribed by author upon half-title page. 374 pages. Index. List of selected readings. Bernays "...presents here his conception of public relations, a profession he helped to found; its importance to individuals, organizations, and governments. His ideas, backed by years of successful practice, offer a sound basis for the profession." - from front cover. Some page corners were folded. Considerable markings to contents. Highlighting on one page. Somewhat above-average wear. Lower corner of front cover clipped. Sunning to spine. Binding intact. New York Times clipping of author's wife's obituary laid in. Bibliographic references: Larson 11, Cole p.28. Book
59634BBo.J. [4 Warenabbildungen] Vaclav Hejna, geboren am 24.9.1914 in Prag, gestorben am 2.8.1985 ebenda.
Z1-S-019-01849BPP Publishing. Used - Good. Some water damage / staining. Ships from UK in 48 hours or less usually same day. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library so some stamps and wear and may have sticker on cover but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry. BPP Publishing unknown
Signed and inscribed by author upon front free endpaper. 849 pages including index and black and white photographic plates. "... Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Light wear to book. Binding sound. Few drops of soiling to fore-edge. Infrequent underlining and marginal lines. Average wear and soiling to price-clipped dust jacket now preserved in archival-grade Brodart. A magnificent addition to any public relations collection. Bibliographic references: Larson 3, Cole p.27. Book
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