Bernays, Edward L.MareMagnum
3 417 résultats
218 pages. Bernays was a nephew of Sigmund Freud and in recent years has come to be known as "The Father of Spin." In this very rare first edition copy Bernays "... Tries to set down the broad principles that govern the new profession of public relations counsel... This profession in a few years has developed from the status of circus agent to what is obviously an important position in the conduct of the world's affairs." - from Foreward. Sections include: Scope and Functions; The Group and Herd; Technique and Method; Ethical Relations. Binding intact. Average wear and soiling externally. Prior owner's signature upon front free endpaper else contents unmarked. '170' written at base of spine. Moderate yellowing to contents. Quality copy of this very significant work. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book
Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
159 pages. Third printing of the 1928 first edition. The landmark work by the man who has come to be known as "The Father of Spin." "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - from page 9. Chapters include: Organizing Chaos; The New Propaganda; The New Propagandists; The Psychology of Public Relations; Business and the Public; Propaganda and Political Leadership; Women's Activities and Propaganda; Propaganda for Education; Propaganda in Social Services; Art and Science; The Mechanics of Propaganda. Average wear. Unmarked. Binding intact. Moderate age-toning to contents. A sound early copy of this profoundly influential work. Bibliographic references: Cole p.14, Larson p.9. Book
218 pages. Second printing of the 1923 first edition. "The first book to be devoted exclusively to an occupation which is gradually becoming of overwhelming national importance." - N.Y. Times Book Review. Unmarked with moderate wear. Binding tight. Dust jacket now preserved in glossy new archival-grade Brodart cover. A quality vintage copy of this highly significant work. A wonderful addition to the bookshelf of any prominent public relations professional. Cole p.27, Larson 6, Lasswell, Casey & Smith p.32 Book
Hard Cover Very Good. Not Issued With Jacket Privately Printed. 8vo - over 7¾ " - 9¾" tall. Laminated Cover has some blot finger marks due to ha ndling daily but still very strudy and crisp. Book made without d ustjacket. Very clean dirty white pages, no highlight, notorn pag es, and no writings.
pp. xiv, [2], 128. Second printing of the 1940 first edition. Specially printed in connection with the national program of Appreciate America Inc. "At this very moment attempts directed, financed, or encouraged from Europe, Asia, and even from within our borders are being made to destroy our national unity and morale, to create and enlarge differences among us which might make for confusion, panic, and collapse, if we were attacked by an enemy." - vii. Bernays designed this plan to galvanize the ties of common interest of Americans for the purpose of achieving a strong national morale. His plan includes "proved methods of persuasion, of influencing, of crystallizing and mobilizing public opinion." - viii. Chapters include: What is Democracy; Speak Up for Democracy; What Democracy Means to You; Accusations and Answers; Saboteurs of Democracy; How to Speak Up for Democracy - General; Planned Events - Backbone of Your Campaign; Planning to Speak Up for Democracy; Holidays and other Celebrations - Springboards for Democracy; The Press; Using the Mail/Pamphlets/Leaflets; The Forum Discussion; Radio/Motion Pictures/Other Media; Youth; plus a variety of important information useful for campaigning. Boards illustrated in patriotic red, white and blue motif. Prior owner's details atop front free endpaper. Lacking cloth backstrip. Above-average external wear. Binding tender but intact. A worthy copy of this important Bernays work. Bibliographic reference: Larson 12. Book
Hardcover Like New. Ships directly from publishers being a new release book . Pls. allow a minimum of 25 business days delivery time.
Signed and inscribed by author upon half-title page. 374 pages. Index. List of selected readings. Bernays "...presents here his conception of public relations, a profession he helped to found; its importance to individuals, organizations, and governments. His ideas, backed by years of successful practice, offer a sound basis for the profession." - from front cover. Some page corners were folded. Considerable markings to contents. Highlighting on one page. Somewhat above-average wear. Lower corner of front cover clipped. Sunning to spine. Binding intact. New York Times clipping of author's wife's obituary laid in. Bibliographic references: Larson 11, Cole p.28. Book
Signed and inscribed by author upon front free endpaper. 849 pages including index and black and white photographic plates. "... Author is the pioneer who did more than anyone else to establish the principles, practices and ethics of public relations... Mr. Bernays describes the many national movements, social beliefs, trends, fashions and fads that have resulted from his carefully planned public relations activities. He reveals the secrets, the techniques, the causes and consequences of his glamorous, crucial, yet little understood profession... A fascinating inside account of the men, the events and the ideas that have been at the center of America's history in the twentieth century." - from dust jacket. Light wear to book. Binding sound. Few drops of soiling to fore-edge. Infrequent underlining and marginal lines. Average wear and soiling to price-clipped dust jacket now preserved in archival-grade Brodart. A magnificent addition to any public relations collection. Bibliographic references: Larson 3, Cole p.27. Book
260 pages. Index. List of main sources. Black and white photographic plates. Organizational chart of the German Broadcasting Company (RRG) in 1942 and its links to the Ministry of Propaganda. Organizational chart of the Ministry of Public Enlightenment and Propaganda in 1942. "The first complete account of the gigantic propaganda organization of the Third Reich. Reveals and describes: The inner workings of the Nazi propaganda organization; The network of Party speakers; The German radio's war effort; The Nazi press system; The German stage and screen in 1942; Propaganda for the armed forces; The men in control. Access to unique German documentary material and an intimate knowledge of German wartime broadcasting and of the Nazi press have enabled the authors to paint a full-length picture of Hitler's political warfare machine." - dust jacket. Printed to wartime standard, apparently without a front free endpaper. Unmarked with average wear and soiling to publisher's canary yellow cloth. Average wear and half-inch of loss to decorated orange dust jacket at top of spine. Binding sound. A quality vintage copy of this vital and incisive wartime study. KEHR & LANGMAID 2950. Book
A very rare copy of this, the first appearance of The War on the Rebate, Chapter 1 of Part 2 of Ida Tarbell's ground-breaking History of the Standard Oil Company. This 14-page chapter includes a one-page illustration of J.D. Rockefeller by George Varian, plus photos of William C. Scofield, Daniel Shurmer, John Teagle, George Rice, and Benjamin Butler. This chapter deals with organized espionage, the Scofield-Shurmer-Teagle Case, and related matters. With this work, Tarbell invented what we know today as investigative journalism. She was motivated to expose the methods of J.D. Rockefeller's Standard Oil as she felt he had unfairly damaged her father's oil business. The New York University Department of Journalism ranked this study as the fifth best work of 20th-century American journalism. Also contained in this issue is an intersting article entitled The Lone Fighter, by Ray Stannard Baker, which argues the U.S. is not a free country and Americans are not free, due to labor bosses, and government by and for 'The Bosses". Binding intact. Unmarked. Above-average but not excessive external wear. Moderate moisture exposure. Dozens of pages of glorious illustrated ads. A sound vintage copy. Book
A very rare copy of this, the first appearance of Cutting to Kill, Chapter 3 of Part 2 of Ida Tarbell's ground-breaking History of the Standard Oil Company. This 14-page chapter deals with J.D. Rockefeller's fervent desire to learn every detail of the oil trade, to be able to reach its remotest point, to control even its weakest factor - as this was his ideal of doing business. Illustrated with facsimiles of documents. With this work, Tarbell invented what we know today as investigative journalism. She was motivated to expose the methods of J.D. Rockefeller's Standard Oil as she felt he had unfairly damaged her father's oil business. The New York University Department of Journalism ranked this study as the fifth best work of 20th-century American journalism. Also included is an intersting article by Ray Stannard Baker which examines the corner in labor in San Francisco, where unions hold undisputed sway. The Owl Drug Co. boycott is discussed and photos of Walter Mac Arthur, Eugene E. Schmitz, and P.H. McCarthy are included. Also included is war correspondent Frank H. Schell's personal account of his experience at the Battle of Antietam, the bloodiest day in American history. Binding intact. Unmarked. Above-average external wear. Moderate moisture exposure. Dozens of glorious illustrated ads. A worthy vintage copy. Book
A very rare copy of this, the first appearance of A Modern War For Independence, Chapter 6 of Part 2 of Ida Tarbell's ground-breaking History of the Standard Oil Company. This 18-page chapter deals with the united opposition of producers which developed against J.D. Rockefeller's heavy-handed dominance of their industry. Illustrated with photos of A.D. Wood, Lewis Emery Jr., Thomas W. Phillips, Peter Theobald, E.H. Jennings, David Kirk, Michael Murphy, James W. Lee, Hugh King, and Clarence Walker. With this work, Tarbell invented what is known today as investigative journalism. She was motivated to expose the methods of J.D. Rockefeller's Standard Oil as she felt he had unfairly damaged her father's oil business. The New York University Department of Journalism ranked this study as the fifth best work of 20th-century American journalism. Also included is a fascinating illustrated article by P.T. McGrath entitled The Peril of the Icebergs which discusses the horrors of ships colliding with icebergs, strongly foreshadowing the Titanic disaster eight years later. Dozens of glorious illustrated ads. Binding intact. Unmarked. Average wear. Lacking covers, backstrip, and half of page 85 which contained ads. A worthy vintage copy. Book
A very rare copy of this, the first appearance of chapter seven, The Crisis of 1878, of Ida Tarbell's ground-breaking History of the Standard Oil Company. This feature of 16 pages includes photos of: the company's tank farm at Olean, NY; John L. McKinney; Torpedoed oil wells with side-flow and upright flow; A.J. Cassatt; M.N. Allen; a 25,000 oil tank on fire; and a one-page illustration of the hanging in effigy of "Buck" McCandless. With this work, Tarbell invented what we know today as investigative journalism. She was motivated to expose the methods of J.D. Rockefeller's Standard Oil as she felt he had unfairly damaged her father's oil business. The New York University Department of Journalism ranked this study as the fifth best work of 20th-century American journalism. Also contained in this issue is a most scathing 15-page photo-illustrated article on the corruption pervasive in Pittsburgh, PA. Also included is a 9-page article entitled Waifs of the (New York) Street which describes, with illustrations, the heart-breaking life of children forced to work as 'newsboys, peddlers, messengers, and bootblacks that swarm by day and night through every crowded street of busy New York.' Binding intact. Unmarked. Above-average wear. This copy lacks: covers; backstrip; pages 1-2 (title page and first half of table of contents); Advertising pages 133-136. Book
445 pages. Index. Translator's Note. First English language edition, translated from the second (1924) German edition. "A detailed sophisticated explanation of the quantity theory of money based on the subjective, marginal utility theory. Explains money's origin, the development and nature of banking, the cause and consequences of inflation and credit expansion, the differences in the value of different moneys, as well as the reason for 'cyclical' economic fluctuations." (B2 Greaves & McGee). Black top stain. Bottom edge uncut. Above-average wear to black cloth exterior. Narrow opening between backstrip and back board. Quarter-inch missing from top of backstrip which bears bright gilt lettering. No external markings. Usual internal library markings. Minor quantity of light pencil marginalia and underlining to contents. A worthy reading copy of this classic work by the famed libertarian and prominent member of the Austrian School. COHEN 72, GREAVES & McGEE p.11 Book
316 pages. Published in cooperation with The Emergency Committee for Reappraisal of U.S. Overseas Policies and Programs, and The Overseas Press Club Foundation, Edward R. Murrow Memorial Fund. In light of the communications revolution of the last fifty years, this work addresses the urgent need for the U.S. Overseas Information Agency (USIA) to "be brought into line with changed political conditions, the new techniques of communication, and the findings of social scientists." - from Preface. Moderate wear. Binding intact. Usual library markings. A sound copy. Book
Paperback Like New. Ships directly from publishers being a new release book . Pls. allow a minimum of 25 business days delivery time.
xiv, 384 pages. "The first authoritative book about the wartime use of radio in the United States. What fundamental policies should govern creative Radio in wartime? How effective are such broadcasts? What skills and techniques are most useful in the writing, producing and directing of American Radio in wartime? This book will open your eyes - and ears. It will tell you, the radio listener, how to detect propaganda - and how to create and put effective propaganda on the air! Author was Director of Radio Productions for the University of Chicago and of the world-famous University of Chicago Round Table, to which tens of millions listened each week." - dust jacket. Prior owner's name stamped inside each board, otherwise unmarked with moderate wear to red cloth-covered boards. Binding tight. Above-average wear to dramatically-illustrated, price-clipped and mylar protected dust jacket, the back panel of which promotes the purchase of U.S. War Bonds and Stamps, featuring a message from and photo of business analyst Merryle Stanley Rukeyser. COLE p.258, LARSON 42. Book
Paperback This a new rleased book that ships from publishers. Pls. allow a minimum of 4 - 6 weeks for deliervy.
First edition of this public relations classic. 374 pages. Suggested reading list. Index. Bernays "presents his conception of public relations, a profession he helped to found: its importance to individuals, organizations, governments. His ideas, backed by years of successful practice, offer a sound basis for public relations." - from dust jacket (not included with this copy). Author, a nephew of Sigmund Freud, conducted many influential large-scale public relations exercises on the American public and has come to be known as the "Father of Spin." His techniques remain very much at work in today's news. Includes replica dust jacket preserved in archival-grade Brodart. Above-average wear. Front hinge open where front free endpaper removed. Remnants of dust jacket flaps affixed inside each board. Light tanning to endpapers and contents. A worthy reading copy. Bibliographic references: Larson 11, Cole p.28. Book
Paperback. First issue of radical underground newspaper. Includes contributions by John Wieners, Joel Oppenheimer, John Sinclair, Andre Breton and others. Pages are very tanned. Minor foxing on front page. Several tears and nicks on pages. Text and illustrations remain clear. AF Used
7 vols., in 8, roy. 8vo., Mixed Editions, with 5 mounted coloured frontispieces, 2 frontispieces in monochrome and very numerous plates and tables throughout; original buckram gilt, gilt backs, sixth and eighth volumes in dustwrapper, a near fine set. The first five volumes have neat uniform blind-embossed personal stamp on front free endpapers; seventh volume has neat contemporary signature on front free endpaper; eighth volume is A PRESENTATION COPY FROM THE AUTHOR WITH HIS SIGNED HOLOGRAPH INSCRIPTION ON TITLE. The extended set comprises: Vol. I: The Thunderer in the Making 1785-1841 (1935; second impression 1950); Vol. II: The Tradition Established 1841-1884 (1939); Vol. III: The Twentieth Century Test 1884-1912 (1947; second impression 1951); Vol. IV Part 1: The 150th Anniversary and Beyond 1912-1920 (1952); Vol. IV Part 2: The 150th Anniversary and Beyond 1921-1948, Appendices and Index, (1952); Vol. V: Struggles in Peace and War 1939-1966 (1984; errata slip loosely inserted) Vol. VI: The Thomson Years 1966-1981 (1993); Vol. VII: The Murdoch Years 1981-2002 (2005). EXTENDED SETS ARE EXTREMELY SCARCE.
557 pages. Name index. Subject index. Exhaustive bibliography. Handsome gilt lettering and decoration upon gray backstrip. "The first book of any substantial size that is devoted entirely to the subject of primitive money" - from Introduction.. Average wear. Binding intact. Minimal external library markings. Usual internal library markings. A sound copy of this important scholarly reference. Book
"Public relations Counsel Edward L. Bernays was the advisor of presidents from Coolidge through Eisehhower, and his clients included the United States Government." - from case. Narrated by Merwin Smith. Unmarked with average wear. A sound copy. Bibliographic references: Larson 3, Cole p.27. Audio Book
152 pages. Commemorates the unique relationship between Edward L. Bernays and the Public Relations Quarterly. Bernays was considered the dean of modern public relations. He also helped introduce and popularize the works of his uncle Sigmund Freud to the English-speaking world. Clean, bright and unmarked. Tight and square. Light wear and rubbing to covers. Nice copy. Book
