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BURROUGHS, WilliamLivre Rare Book

Letters to Allen Ginsberg. 1953 - 1957.

(SALESMAN CATALOG: SHELL ROAD MAPS)Biblio.com

Original Salesman Catalog of Road Maps for the United States and Canada.

195676405San Jose: H.M. Gousha Co. on or before 1956. First edition of this gathering. Folio 13 1/4 x 18 inches. 62 unused road maps in color and with inserts each neatly divided by side tabs. All maps bound on stubs. Original red cloth portfolio with flap and snap fasteners the Shell logo stamped on front cover some soiling or darkening to extremities. The portfolio has some expected wear but the maps are fresh and clean. Shell maps of this era are notable for their high-quality cartography colorful graphics and often included travel tips local advertisements and information about Shell services. None located by OCLC. Harry Mathias Gousha a former Rand McNally went independent in 1926 and relocated to California in 1947. It was a propitious time as the 50s in most respects witnessed the onset of the great American phenomenon of the Road Trip. With the improvement in cars longer and longer trips became feasible. None of the great Interstates as we know them today were in existence at that time so road maps were essential for any successful road trip. The H.M. Gousha Company was one of the "Big Three" major producers of road maps and atlases in the United States during the 25 years following World War II General Drafting and Rand McNally were the other two. Shell maps of this era although free are notable for their high-quality cartography colorful graphics and often included travel tips local advertisements and information about Shell services. The H. M. Gousha Company produced millions of oil company road maps used as marketing tools distributed at no charge at gas stations by customers that included Gulf Oil Conoco Shell Standard Oil and dozens of others. Though most Gousha maps were produced for oil companies many others were issued for customers not related to the petroleum industry including automobile clubs state governments banks and realtors. Ironically the company was purchased by Rand McNally in 1996. H.M. Gousha Co. hardcover

Nat DesMarais Rare Books, ABAA · États-Unis575,00 $US≈ 486,51 €

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