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20242-1032348755Routledge 2024. Paperback. New. 572 pages. 9.19x6.13x9.21 inches. Routledge paperback
200679940Weider History Group Inc. 2006. hardback. very good condition with just a bit of soiling to the rear Weider History Group Inc. hardcover
2011SONG0470971924Wiley 2011-08-08. 3. hardcover. Used: Good. 6.30x0.81x9.09. Buy with confidence. Excellent Customer Service & Return policy. Wiley hardcover
2019x-1138059471Taylor & Francis 2019. Paperback. New. 2nd edition. 361 pages. 9.50x6.75x1.00 inches. Taylor & Francis paperback
20222-0367161877Taylor & Francis 2022. Paperback. New. 232 pages. 8.75x5.75x0.50 inches. Taylor & Francis paperback
2002Q-0896724697Texas Tech University Press 2002-05-15. Hardcover. New. In shrink wrap. Looks like an interesting title! Texas Tech University Press hardcover
20022-0810843226Scarecrow Pr 2002. Paperback. New. 146 pages. 9.00x5.75x0.50 inches. Scarecrow Pr paperback
2016x-1501317709Bloomsbury USA Academic 2016. Paperback. New. reprint edition. 225 pages. 9.50x6.25x0.75 inches. Bloomsbury USA Academic paperback
2007Q-1416002502Saunders 2007-02-28. Hardcover. New. In shrink wrap. Looks like an interesting title! Saunders hardcover
2004Q-0761966420SAGE Publications Ltd 2004-06-21. paperback. New. In shrink wrap. Looks like an interesting title! SAGE Publications Ltd paperback
2002SONG0128207000Butterworth-Heinemann 2020-02-03. 5. hardcover. Used: Good. 7.50x0.81x9.25. Buy with confidence. Excellent Customer Service & Return policy. Butterworth-Heinemann hardcover
2005Q-0738538086Arcadia Publishing 2005-07-20. Paperback. New. New. In shrink wrap. Looks like an interesting title! Arcadia Publishing paperback
2014x-1472581709Bloomsbury USA Academic 2014. Paperback. New. 218 pages. 9.21x6.14x0.60 inches. Bloomsbury USA Academic paperback
2012SONG0321856562Pearson 2012-10-06. 4. hardcover. Used: Good. 7.40x1.00x9.20. Buy with confidence. Excellent Customer Service & Return policy. Pearson hardcover
20222-0367300990Routledge 2022. Paperback. New. 262 pages. 8.39x5.04x0.55 inches. Routledge paperback
2022__126425718XMcGraw-Hill 2022. Hardcover. New. 699 pages. 9.00x6.00x1.25 inches. McGraw-Hill hardcover
2014G1118324560I3N00Wiley 2014. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More Spend Less.Dust jacket quality is not guaranteed. Wiley paperback
20149789532461367Mate 2014. paperback. NEW. Metrike marketinga drugo izdanje je sveobuhvatan vodic kroz najvaznije metrike marketinga danas. U ovom detaljnom i znacajno prosirenom izdanju cetiri vodeca marketinska istrazivaca pokazuju kako tacno treba odabrati prave metrike za svaki izazov. Autori nam pokazuju kako koristiti marketinske nadzorne ploce u svrhu uvida u trzisnu dinamiku iz razlicitih gledista uz maksimalnu tacnost i triangulaciju podataka i informacija da bi se dobila optimalna resenja. Otkricete metrike velike vrednosti za gotovo svaki aspekt marketinga: promotivnu strategiju oglasavanje i distribuciju percepciju kupaca trzisni udeo snagu konkurenata marzu i odredjivanje cena proizvode i portfelje profitabilnost poslovanja s klijentima prodajno osoblje i kanale i drugog. Ova nagradjivana knjiga ce vam pokazati kako mozete da primenite ispravne metrike za sva svoja ulaganja u marketing kako da dobijete precizne odgovore i iskoristite ih kako biste sistemski poboljsali svoj ROI. Pronacicete prakticne azurirane tehnike merenja svega od kapitala marke do drustvenih medija marketinskog udela i angazmana na webu. Za svaku metriku autori nude pozitivnu i negativnu stranu kao i kompromise izmedju raznih mogucnosti i na taj nacin vam pomazu da shvatite sta te brojke zaista znace. Naucicete kako da oblikujete i tumacite marketinsku nadzornu plocu u svrhu otkrivanja nadolazecih prilika i rizika i kako da koristite mocne nove tehnike modelovanja u svrhu optimizacije svake odluke koju donesete. U ovom drugom izdanju autori su prosirili svoj tretman drustvenog marketinga metrika weba i kapitala marke. Oni ce takodje citaocima pruziti uvid u nove sisteme za primenu marketinskih metrika u modele i nadzorne ploce koje prevode brojke u alat menadzmenta. Mate paperback
2006Q-0814474578AMACOM 2006-01-01. Paperback. New. New. In shrink wrap. Looks like an interesting title! AMACOM paperback
2003Q-0847688305Rowman & Littlefield Publishers 2003-01-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title! Rowman & Littlefield Publishers hardcover
2023__1266263292McGraw Hill 2023. Paperback. New. 19 edition. 944 pages. 10.79x9.02x1.30 inches. McGraw Hill paperback
2008Q-189495940XCollector's Guide Publishing Inc 2008-01-01. Paperback. New. In shrink wrap. Looks like an interesting title! Collector's Guide Publishing, Inc paperback
2016x-1474283683Bloomsbury USA Academic 2016. Paperback. New. reprint edition. 262 pages. 9.00x6.00x0.75 inches. Bloomsbury USA Academic paperback
2016x-0567671895Bloomsbury T & T Clark 2016. Paperback. New. reprint edition. 289 pages. 9.25x6.25x0.75 inches. Bloomsbury T & T Clark paperback
2002Q-1852335750Springer 2002-06-01. Paperback. New. In shrink wrap. Looks like an interesting title! Springer paperback