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0365550892.Ghardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
0428594166.Ghardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
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0331438488.Ghardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
ill., br. La nuova edizione del volume Psicologia dei Consumi si rivolge agli studenti universitari, agli studiosi e agli operatori che intendono appro- fondire la spiegazione del comportamento del consumatore. Infatti, sebbene la disciplina permetta al marketing di elaborare strategie più efficaci, la sua funzione è anche di fornire al consumatore gli strumenti necessari per rendergli manifesti i contesti di rischio per la libertà, la privacy e la sicurezza. Il testo è stato rinnovato in molti suoi capitoli e arricchito di nuove riflessioni teoriche e metodologiche, con particolare riferimento ai consumi digitali e all'innovazione tecnologica per la comunicazione e alla strategia rivolta al consumatore. Il manuale affronta tutti i temi chiave della psicologia dei consumi e integra la discussione teorico-scientifica con approfondimenti anche ispirati alla Consumer Neuroscience e alle più recenti scoperte di neuromarketing, nonché con case history ed esempi tratti dalla pratica di note aziende e descritti dai loro esperti di marketing e di comunicazione pubblicitaria.
0267043856.Ghardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. hardcover
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