Exposition

1938 · 60962 — San Francisco CA: Golden Gate International Exposition Ticket Sales Headquarters 1938. Two pies. 1st - Small 4to. 5.5 x 7 in. 6 pp unpaginated. triptych colour-printing illustrated in yellow & blue offset glue marks on back cover; 2nd - 1 oblong 12mo. promotional ticket 3.25 x 5.5 in. printed & illustrated recto & verso in blue & gold slight shelfwear VG pair from the library of Prof. Marvin Nathan. First editions of these promotional items intended to boost ticket sales and regular attendance at the 1939 GGIE which encouraged subscribers to buy “Sponsor’s Season Passes†and “39er Scrip Books†the year before the Fair was held in order to gain a substantial discount. They were available for early buyers at $ 20.00 and $ 5.00 respectively for each package. Although not recognized by the Bureau of International Exhibitions the GGIE organizers were hoping for a banner tourist season in 1939 for San Francisco but the onset of World War II and excessive costs resulted in over $ 4 million in losses the first year even with a court-ordered bankruptcy stay allowing the Fair to run until Sept. 1940 and 17 million visitors it still finished in the red. No copies in Worldcat. Golden Gate International Exposition, Ticket Sales Headquarters, unknown