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(fashion)Biblio.com

VOGUE MARS 1949

(Fashion) Luza, ReynaldoBiblio.com

Town & Country magazine: original cover treatments pencil and gouache on paper of a cluster of palms with the sea in background seen through an arched doorway

1950245213n.p. 1950. 1 vols. Image approximately 6 x 4-1/2 inches matted to 12 x 10-1/2 inches. Creased across upper left corner light spotting. 1 vols. Image approximately 6 x 4-1/2 inches matted to 12 x 10-1/2 inches. Reynaldo Luza 1893-1978 pre-eminent fashion artist was born in Lima Peru. He began training as an architect at the University of Louvain Belgium but returned to Peru at the outbreak of World War I where he changed his studies from architecture to art. In 1918 he came to the United States where he earned his living by contributing drawings to several fashion publications principally VOGUE HARPERS BAZAAR and VANITY FAIR. In 1921 he joined HARPERS BAZAAR as the principal fashion artist a position he was to hold for 27 years. He divided his time between New York Paris and London working closely with all of the leading fashion designers of the times--Poiret Patou Lelong Paquin Douillet Doucet Cheruit Worth Drecoll Callot Soeurs Redfern Martial et Amand Premet Reboux Chanel Vionnet Molyneaux Schiaparelli Hartnell Steibel and Balenciaga among others. In 1940 Luza made New York his principal base where over the next few years he continued his activities at Harpers as well as creating fabric and furniture designs and the costumes for the movie "The Bridge of San Luis Rey". Among other distinctions he received several honorary appointments from the government of Peru including that of Artistic Director of the Paris Exposition of 1938 and the New York World's Fair of 1939-40; he also did the interior design of the new Lima airport. In 1950 Luza returned to Peru where he began a second career as a portrait painter exhibiting his work over the next few years in Paris New York and Washington D.C. unknown

James Cummins Bookseller · États-Unis300,00 $US≈ 253,83 €

(FASHION: SALESMAN'S COUNTER DISPLAY)Biblio.com

Finest Quality Custom Fabrics. Ferris Woolen Company: Successor to Detmer Bruner and Mason Inc. Autumn-Winter 1937-1938.

193773769Chicago: Ferris Woolen Company 1937. Original hinged sample case with drop front 27 3/4 x 11 x7 1/2 inches. Containing 174 thick cards printed in black and red; each with a mounted woolen worsted wool imported wool sample. Original sample display case w/ green textured cloth over boards divided into Three compartments nickel plate slider hinges printed advertising on inner lid and drop front reinforced corners a remarkable display case from the John the Tailor Shop Suits and Overcoats made to order. Wonderful graphic label on interior of lid featuring dapper dressers and period automobiles.Spectacular tailoring sample counter display for men’s suits and overcoats in the Fall & Winter of 1937-1938. Ferris Woolen Company a subsidiary of Wawak Woolens was originally founded in 1922 in Chicago along with Detmer Woolen Co. Bruner Woolen Co. Mason & Hanson Inc. and Salter & Wolf to supply woolens and trimmings to tailors and department stores across the United States. The companies were known for their high-quality wools at a reasonable price and often incorporated imported wool wool silk blends gabardines and tweeds especially from Scotland Wales France and Great Britain. In 1933 the Wawak Co./Ferris Woolen Co. purchased the exclusive right to all the Detmer Bruner Co. customers West of the Mississippi. They quickly began commissioning and producing display cases reflecting the change and proved very successful with the Ferris Woolen Co. catering to the trade into the 1960s. These sample cases were very expensive to produce and so were most often found in department stores mercantiles and men’s stores which would have these display on the sales floor for two seasons or more often adding or subtracting fabrics as they became available. The samples included with this case offer invaluable textile reference for the colors and fabrics during the era of fashion influenced by the elegance and glamor of Hollywood films and film noir at the time. The styles depicted on the inside of the lid and the drop-down front are reminiscent of the very popular Thin Man fashions worn by William Powell and Myrna Loy at the time. Ferris Woolen Company hardcover

Nat DesMarais Rare Books, ABAA · États-Unis850,00 $US≈ 719,19 €

(Lengsfield Brothers).Biblio.com

THE PERFECT GARMENT BOX Patented U.S.A. and CANADA Manufactured Exclusively by LENGSFIELD BROTHERS New Orleans U.S.A.": ORIGINAL LARGE BROASHEET ADVERTISING ON CARD STOCK PROMOTING THE FIRM'S PAPERBOARD PACKAGING.

1920100865<p>New Orleans: Lengsfield Brothers circa Late 1920's -1930's. Late 1920's -1930's. Good. - A 19-3/4 inch high by 10-3/4 inch wide broadsheet printed on buff card stock advertising the firm's garment boxes. Text printed within an orange ruled frame at the at the top proclaims "An improved method of rendering real service to our Customers----So necessary to the logical progress of Modern Business. This new packing idea was first placed on the market July 1927 -- It has been accepted and adopted by the leading Clothiers of the Country -- Note the list of Leading Merchants now using the Perfect Garment Box who believe that it pays in dollars and cents -- and the most valuable of the Retailers Assets -- Good Will". Columns on either side list the numerous clothiers and businesses who use their product with the broadsheet's title printed at the center. Five illustrations from photographs depicting clothing being gently folded into the boxes are printed at the bottom within orange ruled frames. A cut-out folding insert centered near the top reproduces the coat hanger which holds the clothing within the firm's boxes. Folded twice horizontally to 7 inches high by 10-3/4 inches wide with promotional text printed within decorative orange rules on one panel and an illustration in shades of black gray & orange depicting a valet or butler holding a suit printed on the other panel boldly titled "Service!" next to 3 ruled address lines. The broadsheet was mailed to "The Clothing Trade Journal" with the periodical's address penned in with a correction and with a slit "New Orleans" postage seal along the bottom of the fold. The edges are darkened with a couple of tiny chips and a tiny tear to the right edge of the top fold. Good.</p><p>Lengsfield Brothers was a paperboard packaging & design firm known for award-winning package designs.</p> New Orleans: Lengsfield Brothers, circa [Late 1920's -1930's]. hardcover

Blue Mountain Books & Manuscripts, Ltd. · États-Unis75,00 $US≈ 63,46 €

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