Walley, David G.MareMagnum
The Engineering of Consent
Second printing of the 1955 first edition. pp. viii, 246. Index. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Unmarked with moderate wear to publisher's navy blue cloth brilliantly lettered in silver along backstrip. Tight and square. One-inch opening to fore-edge of pages 45-48. Above-average wear to dust jacket now preserved in archival-grade Brodart. A public relations classic. 8.7" x 5.5". Larson 8. Book
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