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Economic Theory Society EditionBiblio.com

Annals of Economic Theory Vol.31 Transformation of the post-war world system <Japanese Version>

[COLOUR THEORY --PAINT & VARNISH ADVERTISING].Biblio.com

Announcing the revolutionary all new Colorizer paint color system. The greatest advance in paint merchandising since colorizer perfected the first color system. together with 14 original commercial photographs of Colorizer paint displays counter displays sample book views of retail paint stores window displays and even the Walter N. Boysen paint factory.

195549679Los Angeles & Oakland CA: Boysen Colorizer Paints ca. 1955. 4to. 8 pp unpaginated. Colour and black & white illustrations colour-illustrated self-printed wrappers stapled as issued very minor tear at foot of spine slight shelfwear VG-; Fourteen original photographs 12 sized 8 x 10.25 in. two sized 5 x 7 in. nine silver gelatin black & white several w/ commercial photographers stamps on verso 5 colour photographs NF set. First edition of this very scarce dealer’s promotional packet extolling the virtues of the Boysen Colorizer System complete with sales pitch and fantastic photographs showing the displays and products. The original Colorizer System was developed in the 1930s by two anonymous entrepreneurs in Salt Lake City UT. In 1949 they contracted with the Walter N. Boysen Paint Company in Oakland CA to produce the paints which were then introduced nationwide as a rapid paint-formulation system in a House & Garden Magazine article. The original system adopted by Boysen consisted of 1322 paint colours derived from 31 concentrated colourants as well as white and light gray base paints into which the concentrates were mixed. The brochure and photographs provide a fantastic guide for the marketing of the system with a paint sample album for 60-second color matching Color Center chip display as well as the national advertising campaign pushed by Boysen. The photographs include a photo of painter and housewife examining the sample book by Joern Gerdts Commercial Photographer Salt Lake City UT; Boysen Colorizer Paints advertising spot on the Ed Sullivan Show at CBS photo by Joseph Alpern Beverly Hills CA; an anniversary Boysen Paint Sale window display and more. See: Kuehni & Schwarz Color Ordered: A Survey of Color Systems from Antiquity to the Present 2007 pp. 268-270; No copies located in Worldcat. Boysen Colorizer Paints, unknown

Zephyr Used & Rare Books · États-Unis395,00 $US≈ 334,21 €

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