Théâtre

21816 — Near Fine. Where Broadway performance meets the polished glamour of the Jazz Age.<br /> <br /> A visually elegant 1925 Broadway program for 'Lady Be Good!' blending Art Deco design Gershwin's rising musical influence and richly illustrated advertising into a snapshot of Jazz Age theatre culture.<br /> <br /> DETAILS:<br /> Title: Liberty Theatre The Magazine Theatre Program<br /> Author: Liberty Theatre Inc.<br /> Date: Week beginning April 20 1925<br /> Format: Staple-bound booklet<br /> Size: 5.25 by 7.75 inches<br /> Pagination: 40 pages<br /> <br /> CONTENT HIGHLIGHTS:<br /> Program for 'Lady Be Good!' with music by George Gershwin and lyrics by Ira Gershwin<br /> Cast includes Fred Astaire and Adele Astaire<br /> Distinctive Art Deco portrait cover with refined decorative framing<br /> Extensive illustrated advertising section including Murad cigarettes and fashion goods<br /> Period typography and layout reflecting mid-1920s commercial design<br /> Theatre diagrams cast listings and production details<br /> <br /> CONDITION: Very Good. The bindings are tight and secure. Text is clean; light even age-toning. Moderate shelf handling wear with minor edge wear; complete and well-preserved. HISTORICAL CONTECT -<br /> By the mid-1920s Broadway had become both a cultural and commercial centerpiece of American urban life. Productions such as 'Lady Be Good!' helped define the Jazz Age introducing new musical styles and launching performers like Fred Astaire into wider recognition.<br /> <br /> 'The unsigned cover illustration reflects the transition from late Art Nouveau into early Art Deco with a refined portrait style reminiscent of contemporary fashion illustration and commercial design of mid-1920s New York.'<br /> <br /> Theatre programs from this period reflect that evolution. Expanding in size and sophistication they served not only as guides to performance but also as curated advertising platforms aimed at affluent audiences. The presence of national brands fashion advertising and lifestyle imagery underscores the close relationship between entertainment and consumer culture in the 1920s.<br /> <br /> Today such programs are valued for their dual role as theatrical documents and as visually rich artifacts of early 20th-century design and advertising.<br /> <br /> Subjects: Liberty Theatre New York Broadway theatre programs Lady Be Good musical Gershwin Broadway Fred Astaire early career Art Deco illustration Murad cigarette advertising 1920s American culture Ephemera Theatre Americana. unknown